Digital Content Social Marketing Manager

Overview

The job posting describes a position titled Digital Content Social Marketing Manager at ASP. This role is essentially aimed at creating engaging and strategic content while managing the company's social media presence. Candidates interested in this role are expected to transform internal company insights into external content that enhances brand visibility and contributes to business growth. The job emphasizes teamwork, collaboration, and a systematic approach to content management and social media strategy.

Key Responsibilities

The responsibilities of the Digital Content Social Marketing Manager can be broken down into several major areas:

Content Strategy & Execution

• Develop and manage a monthly editorial content calendar that aligns with the business objectives and priorities.
• Translate internal company initiatives such as sales and product launches into external-facing content that engages the target audience.
• Create high-quality written content which includes social media posts, campaign messaging, and thought leadership articles.
• Work alongside category managers to create integrated marketing plans, which include a variety of marketing tools and sales resources.
• Optimize the performance of digital campaign content across different channels, including LinkedIn, website, email, and paid social media.
• Use A/B testing to explore and determine the most effective messaging.
• Track, analyze, and report content performance metrics in accordance with the company's standards.

Campaign Management

• Oversee all social media channels, focusing primarily on LinkedIn to manage content scheduling and quality.
• Report on lead capture data from events while planning and publishing content before, during, and after trade shows and other events.

Cross-Functional Collaboration

• Collaborate with various internal teams including sales, marketing, and product management to develop content opportunities.
• Extract subject matter expertise from internal stakeholders to foster rich content development.
• Design and maintain templates to streamline content production while ensuring compliance with brand and regulatory guidelines.

Performance Tracking

• Provide insights based on key metrics for engagement and output, argumenting continuous improvement strategies.
• Maintain a well-organized content calendar to facilitate smooth content operations and reporting.

Required Skills and Qualifications

To qualify for the Digital Content Social Marketing Manager position, candidates need to meet several criteria:

• A Bachelor’s degree in Graphic Design, Marketing, or a related field is mandatory, or equivalent experience.
• 2-6+ years of relevant experience in content marketing, social media, or marketing communications.
• Strong writing and storytelling skills along with strategic thinking capabilities.
• Experience in B2B or corporate marketing environments is highly valued.
• Proficient organizational and project management skills are also a must.
• Basic knowledge of social media analytics tools and management of freelancers or external design resources is preferred.
• Familiarity with project management tools and software such as Excel, Word, and Hubspot is also advantageous.

Success Metrics

The effectiveness and success of the individual in this role will be measured by:

• Consistent high-quality output of content.
• Growth and improvement in social media engagement metrics.
• Enhanced alignment between marketing initiatives and sales strategies.
• Efficient utilization of resources for creative design requests, along with contributions to pipeline growth and brand visibility.

Working Environment and Requirements

• The position may require occasional travel, estimated to be about 10-20% for domestic purposes.
• The work is expected to be primarily done remotely, though there may be specifications made for certain locations.
• It’s crucial to provide a safe and healthy work environment for all employees, and they should adhere to safety policies and guidelines put forth by the employer.
• The job requires a keen focus on fulfilling responsibilities while ensuring compliance with relevant laws and internal policies.

In summary, this position offers an exciting opportunity for individuals looking to leverage their skills in digital content creation and social media marketing within a team-oriented environment at ASP. Candidates must exhibit a balance of creativity and strategic acumen to effectively advance the company's marketing initiatives and contribute positively to its brand presence.

This job offer was originally published on jobicy.com