Digital Marketing Coordinator

Related keywords: coordinator remote jobremote job utahdigital marketing remote job

Overview

Williamsburg Learning is on a mission to prepare promising students for meaningful lives as principled leaders. By partnering with institutions like Williamsburg Academy and Leadership Academy of Utah, they aim to deliver transformational learning experiences that foster curiosity and growth while embodying values such as Growth, Right Action, and a Culture of Belonging. Their commitment to a spirited and authentic workplace ensures that work is both meaningful and enjoyable, fostering a strong sense of community.

About the Position

The Digital Marketing Coordinator position is a full-time, remote role focused on marrying data-driven thinking with exceptional copywriting and brand voice skills. This role is essential for developing and optimizing digital marketing strategies to enhance engagement with parents, ultimately driving conversions. Success in this role requires a blend of analytical prowess and creative talent.

Responsibilities

The Digital Marketing Coordinator will engage in the following core activities:

Campaign Strategy & Optimization

• Analyze the performance of campaigns across various platforms, including email, SMS, and paid ads.
• Identify gaps in current marketing strategies and propose innovative solutions.
• Collaborate with Marketing Operations to implement automation and nurture workflows driven by performance data.
• Work with external ad agencies to refine ad effectiveness based on user experience insights.

Copywriting & Content Creation

• Create compelling and on-brand copy for various marketing channels, ensuring it aligns with Williamsburg Learning's mission and values.
• Refine existing content, ensuring consistency and clarity across platforms.
• Translate insights from parents and students into effective messaging that resonates with target audiences.

Data Analysis & Reporting

• Monitor crucial metrics like CTR, conversion rates, and open rates to inform strategic adjustments.
• Collaborate with the Marketing Operations team to create meaningful performance reports.
• Employ methodologies like A/B testing and cohort analysis for ongoing campaign refinement and optimization.

Cross-Functional Collaboration

• Work closely with the Chief Marketing Officer to define objectives and measure success.
• Ensure alignment in messaging by collaborating with Communications and Design teams.
• Foster partnerships with external agencies to achieve desired campaign outcomes.

Non-Essential Duties

• Take on other marketing-related tasks as needed, demonstrating flexibility and a proactive approach.

Required Skills

Candidates for the Digital Marketing Coordinator should possess the following qualifications:

• 3-5 years of experience in digital marketing, growth marketing, or a related field.
• Demonstrated ability to produce high-quality marketing copy (portfolio or samples required).
• Understanding of marketing funnels and customer journeys is crucial.
• Experience with CRM and automation platforms, preferably HubSpot.
• Strong organizational, project management, and attention-to-detail skills.

Key Attributes

Successful candidates will have the following attributes:

• Analytical Storyteller – Capable of blending data interpretation with compelling communication.
• Empathetic Communicator – Understands and addresses parent motivations effectively.
• Results-Oriented – Focused on achieving quantifiable results.
• Collaborative – Enjoys working closely with peers and receiving feedback.
• Adaptable – Comfortable managing multiple tasks and shifting requirements.

Working Conditions

The remote role involves standard business hours, with some flexibility for evenings or weekends during peak enrollment periods. The Digital Marketing Coordinator will collaborate with both internal and external partners, emphasizing teamwork and community.

Benefits

Williamsburg Learning offers competitive benefits, which include:

• Health insurance with 100% paid premiums for full-time employees and 75% for families.
• A 401(k) match up to 4%.
• Paid time off plus additional annual dark weeks and paid school holidays.
• Opportunity to engage in an annual company retreat, promoting team bonding.

Conclusion

For those who resonate with Williamsburg Learning’s mission and culture, this position offers a unique opportunity to blend creativity with analytics in a supportive environment. Candidates who have a passion for education and a desire to make a positive impact on families will find this role particularly fulfilling.

This job offer was originally published on himalayas.app