The position of Digital Marketing Executive at Leaders Romans Group (LRG) offers a fully remote job opportunity within a dynamic, growth-oriented environment. LRG is a distinguished national property company well-known for its excellence and dedication to customer service, operating over 300 branches across England and Wales. The firm is currently seeking experienced candidates who are passionate about digital marketing and want to contribute to various B2B and B2C property brands.
In this role, you'll support a wide range of digital marketing activities aimed at enhancing brand presence and driving business growth. Some of the core responsibilities include:
Campaign Delivery: You will collaborate with external agencies to manage both organic and paid search campaigns, ensuring their successful launch and optimal performance.
SEO Management: Conduct keyword research, provide content updates, and perform technical audits to improve search engine rankings, reduce bounce rates, and enhance traffic across multiple sites. You'll work closely with agency partners to achieve these results.
Website Management: The role includes managing and updating several brand websites while coordinating with a web agency. You'll be responsible for monitoring site health, flagging issues affecting performance, and implementing Content and Conversion Rate Optimization improvements.
Email & Automation Management: Utilizing platforms like HubSpot, you will build and manage customer journeys, including segmenting lists, optimizing campaign effectiveness, and improving lead nurturing to increase conversion rates.
Content Creation & Social Media: Collaborate with content and brand managers to repurpose content across various platforms, including blogs, emails, and social media. You'll also monitor social engagement, responding to comments, and feeding insights back to the marketing team.
Conversion Rate Optimization (CRO): Review form performance and other conversion paths, using heatmaps and analytical tools to identify friction points, then suggesting and testing changes to enhance quality leads and conversion.
General Support: You may be asked to provide support to internal teams and branches with digital materials and training, ensuring all marketing requests are addressed promptly and accurately.
To excel in this position, candidates must possess the following required skills and qualifications:
While not mandatory, the following additional qualifications would be beneficial:
LRG offers a competitive salary package along with a variable commission structure, reflecting their appreciation for the talents of their employees and providing motivation for achieving excellence in the Real Estate Industry. Other benefits include:
LRG prides itself on fostering a culture built on investing in people and nurturing talent. They actively encourage candidates from all backgrounds to apply, emphasizing equal opportunity. This role is a critical part of LRG's strategy to maintain high standards in customer interactions and marketing effectiveness.
The Digital Marketing Executive role at Leaders Romans Group represents a fantastic opportunity for skilled digital marketers to thrive in a supportive and growth-centered environment. The blend of competitive compensation, comprehensive benefits, and the chance for professional development makes this position appealing to prospective applicants eager to advance their careers while making impactful contributions to a reputable organization.
This job offer was originally published on jobicy.com
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