Digital Marketing & SEO Manager (AI Initiatives)

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Overview of Reap

Reap is a fintech startup that has established itself since its inception in 2018 in Hong Kong. Fast forward to 2025, and it boasts a workforce of over 250 employees spread across seven countries, consistently pushing boundaries and generating global revenues. Reap's mission is to create a frictionless global financial ecosystem, leveraging stablecoins to democratize access to the global economy through technology. The company thrives on the diverse talents of its team, fostering a Silicon Valley culture that emphasizes collaboration and winning together.

The Job Position

Reap is actively looking for a Digital Marketing & SEO Manager to take charge of their online marketing strategy, specifically focusing on enhancing the visibility of AI-related searches and optimizing their web search footprint. As a crucial player in the company's trajectory, the selected candidate will be responsible for a range of digital marketing initiatives aimed at improving both organic search rankings and driving website traffic across various specific markets.

Key Responsibilities

The responsibilities for the role will include:

• Developing and implementing AI and SEO strategies to enhance visibility in AI searches, boost organic search rankings, and increase website traffic across different global and country-specific sites.
• Managing AI query, keyword research, and conducting competitive analysis to optimize content and improve rankings.
• Collaborating with content creators to ensure that website content, blog posts, and landing pages are optimized for both search engines and user experience.
• Executing guerilla digital marketing campaigns across channels, including email marketing, social media, and advertising to drive engagement and conversions.
• Utilizing platforms like HubSpot to effectively manage and optimize marketing campaigns focusing on lead generation and performance tracking.
• Conducting A/B testing for landing pages and marketing campaigns to fine-tune and enhance conversion rates.
• Leveraging analytics tools such as Google Analytics and Semrush to derive insights and make recommendations for continuous website and campaign performance improvements.

Required Skills and Qualifications

Candidates looking to apply for this position should possess the following qualifications:

• A Bachelor’s degree in a relevant field, with a preference for digital marketing or SEO certification/training.
• Between 5-7 years of experience in digital marketing with a strong focus on SEO—experience particularly in the fintech, web3, or SaaS technology industries is desirable.
• A robust background in both B2B and B2C environments would be a plus.
• Innovative and creative out-of-the-box thinking skills to conceptualize and implement digital marketing campaigns optimally.
• Strong technical proficiencies in SEO and AI best practices, as well as familiarity with analytical tools for digital marketing like Google Ads.
• Capable of managing various projects simultaneously while maintaining a keen eye for detail and meeting budgets and deadlines.
• The ability to work effectively in a collaborative remote environment across multiple teams in different countries.

Ideal Candidate Attributes

The successful applicant will be someone who not only fits the typical job qualifications but also demonstrates self-motivation and the ability to thrive in a fast-paced and dynamic work culture. Characteristics of an ideal candidate will include a desire to continually up their game, a penchant for experimenting with novel ideas, and a team-oriented approach that encourages collaboration and positive contributions regardless of the challenges at hand.

Company Culture and Offerings

Reap prides itself on fostering a culture that values innovation, inclusion, competitive spirit and fun. Employees have the privilege of enjoying flexible working arrangements in a completely remote environment. This role represents an excellent opportunity for a marketing professional eager to make an impact in a high-growth environment, collaborating with a connected and motivated team.

Becoming a part of Reap means being part of a unique adventure that aims to transcend traditional financial barriers and redefine the role of technology in finance. The company's support for its employees provides the foundation needed to excel, making it an attractive offer for those aligned with their values and mission.

This job offer was originally published on jobicy.com