Digital Marketing & SEO Manager (AI Initiatives)

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Introduction

Reap, a fintech startup founded in Hong Kong in 2018, is rapidly making waves in the financial ecosystem. By 2025, it has grown to include over 250 employees across seven countries. The company's mission is to build a frictionless global financial ecosystem using stablecoins, thus allowing broader access to the global economy through technology. Reap promotes a collaborative work environment reminiscent of Silicon Valley, driven by the mantra “win together.” The current job opening is for a Digital Marketing & SEO Manager focusing on AI initiatives.

Position Overview

The role of Digital Marketing & SEO Manager centers around leading Reap's online marketing efforts and enhancing the visibility of their website through strategic SEO practices. The ideal candidate is someone who is passionate about innovating in the rapidly evolving fintech landscape and is not afraid to think outside the box. A dynamic and self-motivated individual, who can thrive in a fully remote work environment, will find this position fulfilling.

Responsibilities

The responsibilities of this role require a strong foundation in both SEO and digital marketing techniques. Key responsibilities include:

• Developing and implementing AI and SEO strategies aimed at improving visibility in AI searches as well as organic search rankings.

• Owning the AI query and keyword research for competitive analysis to enhance overall rankings and optimize content.

• Collaborating with content creators to refine website content, blog posts, and landing pages to enhance both search engine results and user experience.

• Planning and executing guerrilla digital marketing campaigns across multiple channels, which includes email and social media, to increase engagement and conversions.

• Utilizing platforms like HubSpot for efficient lead generation, tracking campaign performance, and nurturing leads.

• Implementing A/B testing strategies to measure the effectiveness of landing pages and campaigns for enhanced conversion rates.

• Leveraging analytics tools such as Google Analytics and Semrush to provide insights and recommendations for continuous improvement in campaign performance.

Required Skills

Candidates interested in this position should possess a robust background in digital marketing and SEO, ideally with experience in the fintech, web3, or SaaS technology industries. The required qualifications include:

• A Bachelor’s degree with a preference for additional certification or training in digital marketing or SEO.

• Between 5-7 years of professional experience focused on digital marketing and SEO, blending both B2B and B2C perspectives.

• Creative problem-solving skills that enable innovative thinking in marketing campaigns.

• Solid technical know-how in SEO practices and analytics tools.

• A data-driven mindset, with experience in using ROI metrics to justify marketing plans and budgets.

• Strong organizational skills that enable multi-project management while maintaining detail orientation and budget oversight.

• Excellent collaboration skills to work effectively across diverse teams in a fast-paced global environment.

What We Offer

Reap provides its employees with an array of benefits designed to foster a productive and enjoyable work experience, including:

• An opportunity to be part of a high-energy team within a flourishing fintech startup.
• Flexible work arrangements that promote a fully remote work environment.
• A culture that values innovation, inclusion, and fun, ensuring work is fulfilling both professionally and personally.

Application Process

Interested candidates should submit their applications promptly. After submission, applicants will receive a confirmation email; it’s advisable to check the spam or junk folders if the email isn’t seen in the primary inbox. This ensures candidates are kept in the loop regarding their application status.

Conclusion

In conclusion, the Digital Marketing & SEO Manager (AI Initiatives) role at Reap presents a thrilling opportunity for professionals interested in the evolving world of fintech. With its commitment to innovation and collaboration, Reap is set to lead the market and offers the right candidate a chance to grow with them. Prospective applicants are encouraged to apply and take part in shaping the future of financial technology.

This job offer was originally published on jobicy.com