Digital Trax: Senior B2B Paid Media Manager (Linkedin and Meta Ads)

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Job Overview

Digital Trax, a dynamic digital marketing agency, is seeking a Senior B2B Paid Media Manager to specialize in LinkedIn and Facebook Ads. This role is full-time and aimed at professionals who have demonstrated success in managing paid social marketing campaigns for B2B clients. If you have a passion for digital marketing and proven expertise, this position offers a chance to play a key role in a fast-growing company.

About Digital Trax

Based out of Maryland, Digital Trax is committed to helping B2B companies build a solid digital foundation. With a focus on omni-channel funnels, they empower businesses to generate high-quality leads and drive revenue growth. Rather than merely running advertisements, the team emphasizes a comprehensive approach, including data-driven strategies and conversion-focused campaigns.

As the agency expands, they are looking for innovative marketers who aspire to make an impact in their field and contribute to the company’s journey.

Why You Should Join Digital Trax

This position represents a unique opportunity to join Digital Trax at an exciting point in its growth journey. You will have the chance to:

• Make a meaningful impact.
• Shape the strategic direction of the company's future.
• Take ownership of your role, driving strategies that will benefit both clients and the agency.
• Potentially lead a team as the company scales.

If you’re motivated by professional growth in a high-energy environment, this position will provide opportunities that few others can offer.

Job Responsibilities

Campaign Strategy & Execution

You will be responsible for:

• Setting up, managing, and optimizing paid media campaigns on LinkedIn and Facebook tailored to meet the needs of B2B clients.

Audience Creation & Targeting

A critical part of this role involves:

• Building segmented audiences using first-party data, lookalike models, and unique targeting features of each platform.

Ad Copy & Creative Briefs

In order to drive successful campaigns, you'll need to:

• Write compelling ad copy that resonates with target audiences and aids in achieving campaign objectives.
• Develop clear creative briefs for designers and video teams to ensure cohesive campaign visuals.

A/B Testing & Optimization

You will run structured experiments that include:

• Testing different creatives, messaging, and approaches to identify what resonates best with audiences.

Campaign Analysis & Recommendations

Regular analysis of campaign performance will involve:

• Identifying trends and providing actionable insights to improve results, ensuring clients achieve their targets.

Conversion Tracking & Reporting

Finally, you will be in charge of:

• Implementing and troubleshooting tracking mechanisms (e.g., Meta Pixel, LinkedIn Insight Tag, Google Tag Manager) to measure and report on campaign performance effectively.

Required Skills & Qualifications

To qualify for the role of Senior Paid Media Manager, applicants should possess:

• 5+ years of experience in paid social advertising, with a strong focus on LinkedIn and Facebook Ads.
• A proven background in B2B marketing, emphasizing lead generation and pipeline growth.
• Experience in a digital marketing agency, preferably managing multiple client accounts simultaneously.
• Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, and CRM integrations such as HubSpot and Salesforce.
• Strong copywriting skills with demonstrated success in crafting high-converting ad copy.
• An analytical mindset with proficiency in measuring and reporting on campaign performance.
• The ability to effectively manage budgets and scale campaigns profitably.

Final Thoughts

Digitial Trax is on the lookout for a dedicated individual who is ready to dive deep into the world of paid media marketing. This job is not just about executing strategies; it’s about being part of a vibrant and growing company with the chance to make a real impact on your client's success.

If you’re passionate about B2B marketing and have the required skills, this is an invitation to join an exciting journey with Digital Trax and contribute to the ongoing success of the agency and its clients.

This job offer was originally published on weworkremotely.com