Related keywords: content writer remote jobcustomer service remote jobremote job customer service
This page contains product affiliate links.
In the role of Director of Content Marketing & Strategy at ActiveCampaign, you will oversee a critical team that develops engaging content aimed at attracting new audiences, converting them into loyal customers, and supporting the overall customer lifecycle. This position offers a unique opportunity to shape content strategies that impact various stages of customer interaction and drive significant results.
Your primary responsibilities will involve:
Managing the creation of original content across various formats, such as original research, thought leadership articles, blog posts, videos, and website copy.
Executing impactful original research projects, aggregating first-party data, and launching marquee content that enhances the company's market position.
Developing an editorial calendar that targets multiple funnel stages of customer engagement, and aligns with ActiveCampaign's annual plans and campaign strategies.
Collaborating with writers to edit and provide constructive feedback, helping them hone their skills and improve their outputs while ensuring content quality.
Creating compelling and personalized content tailored to specific target audiences at ActiveCampaign.
Coordinating efforts with stakeholders across multiple teams, including Marketing, Sales, Customer Success, and Product teams.
Managing external freelancers and agencies for accelerated delivery of content and ensuring successful content marketing efforts are measured and optimized regularly.
To be considered for this position, candidates must possess:
A robust 10+ years of marketing experience, with at least 6 years of expertise specifically in content marketing and strategy, ideally within a high-growth environment.
Proficiency in creating a wide range of content types for both organic and non-organic marketing efforts.
Solid understanding of SEO content, editorial strategies, and multimedia formats (such as podcasts and videos).
Strong editing capabilities, where you can clearly identify areas for improvement in a writer’s work and provide feedback that fosters growth and enhancement.
A knack for storytelling, strategically aligning content with various stages of the customer purchase process.
Ability to communicate visual content needs and brainstorm effectively with graphic designers, photo editors, and video producers to create visually impactful materials.
Experience with project management and editorial calendar creation; familiarity with tools like Craft CMS, Adobe Analytics, Asana, and other content marketing systems is a plus.
The salary range for this role is $166,400 – $228,800 annually. It is important to note that this figure reflects only the base rate and does not include potential bonuses, equity opportunities, sales incentives, or other role-specific compensations. ActiveCampaign is committed to equitable compensation practices, and the actual compensation package will be determined based on skills, experiences, and location of the candidate.
ActiveCampaign is renowned for empowering small teams to drive significant business outcomes through a robust platform enabling intelligent marketing automation. With a broad customer base spanning over 170 countries, the company emphasizes personalized marketing efforts and transactional communications, enhancing the overall customer lifecycle experience.
ActiveCampaign prides itself on an inclusive culture that values diverse voices and perspectives, believing that diversity fuels their innovation and success. The company holds the highest customer satisfaction ratings in various categories, including Marketing Automation and CRM solutions, reflecting its commitment to quality and customer service. You can explore more about ActiveCampaign's Diversity, Equity, and Inclusion (DEI) initiatives, which align with their core values and workplace ethos.
This position represents a pivotal opportunity for skilled candidates to lead innovative content strategies at ActiveCampaign. With a broad potential to influence customer journeys and drive significant engagement through targeted content creation, applicants with the right combination of experience, creativity, and leadership will find this role to be a perfect fit for advancing their careers in a rapidly evolving marketing landscape.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
