Director, Digital Marketing & Operations

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Introduction

Revecore is seeking a Director for Digital Marketing & Operations to join their team. With over 25 years in the healthcare claims management sector, Revecore has established itself as a leader in helping healthcare providers recover significant revenue to improve patient care. The company prides itself on a culture that is driven by collaboration, technology, and shared commitment towards enhancing client satisfaction and employee well-being.

Company Culture and Benefits

Revecore emphasizes a supportive work environment that caters to both personal and professional growth. Their culture fosters diversity and emphasizes a healthy work/life balance. Employees can expect:

• Comprehensive medical, dental, vision, and life insurance from day one
• 12 paid holidays along with flexible paid time off
• Opportunities for 401(k) contributions
• Involvement in Employee Resource Groups to build community
• Numerous career growth opportunities

Job Responsibilities

The Director of Digital Marketing & Operations will be primarily responsible for leading the strategy, execution, and optimization of Revecore’s digital marketing initiatives. This role encompasses a variety of core responsibilities:

• Digital Marketing Leadership

  • Develop and implement digital marketing strategies focusing on SEO, SEM, paid social, and web channels.
  • Ensure effective website management and optimize user experience through A/B testing.
  • Oversee paid media campaign management across platforms like LinkedIn and Google to enhance engagement and lead quality.

• Marketing Operations & Analytics

  • Manage the marketing technology stack, ensuring integration and data accuracy.
  • Handle analytics and reporting on marketing performance to assess ROI.
  • Collaborate with sales teams to refine lead scoring, attribution models, and conversion tracking.

• Cross-Functional Collaboration

  • Work alongside content and brand leads to ensure consistency in messaging.
  • Act as a key liaison between Marketing and IT for web and system development initiatives.

• Innovation & Continuous Improvement

  • Stay ahead of digital marketing trends and technologies, identifying new growth opportunities.
  • Promote a culture of testing, using data to inform strategy and optimize performance.
  • Establish best practices for digital governance, campaign measurement, and other operational protocols.

Key Performance Metrics (KPIs)

The success of the Director will be measured through several key performance metrics:

• Improvement in website traffic and conversion rates
• Enhancements in lead quality from MQL to SQL and win rates
• Evaluation of paid media ROI and corresponding cost-per-lead efficiency
• Increased brand visibility and share of voice

Required Skills and Qualifications

Candidates aspiring to occupy this position must possess the following qualifications:

• 7-10 years of experience in B2B digital marketing with substantial expertise in SEO/SEM, paid media, and web optimization.
• Proven ability in managing marketing operations with platforms like HubSpot, Salesforce, and Google Analytics.
• A strong analytical mindset capable of translating data into strategic initiatives and actionable plans.
• History of developing integrated digital campaigns that lead to measurable business growth.
• Collaborative and capable of effective communication, with a bias towards execution.

Work Environment Requirements

As a position reliant on a remote working model, candidates must meet certain work-at-home criteria:

• A quiet and distraction-free home office environment.
• A secure and reliable internet connection with sufficient bandwidth (upload speeds >10 Mbps and download speeds >20 Mbps).
• Workspace equipped to accommodate all necessary equipment for productivity.

Employment Conditions

Appointees to this role must comply with certain conditions:

• Eligibility to work within the U.S., as employment history will be verified along with a background check.
• As an equal opportunity employer, Revecore is committed to a diverse workforce. The company encourages individuals from various backgrounds and experiences to apply, believing that diversity fosters innovation and better service.

Conclusion

The Director, Digital Marketing & Operations role at Revecore presents a unique opportunity for a seasoned marketing professional to take on a leadership position at a well-regarded corporation. The position not only promises competitive salary benefits but also provides a chance to significantly impact healthcare outcomes by leading comprehensive digital marketing strategies in a supportive environment.

This job offer was originally published on jobicy.com