Director, Marketing – Clinical Labs

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Introduction

The position of Director, Marketing – Clinical Labs at QuidelOrtho represents a significant opportunity for marketing professionals in the healthcare sector. QuidelOrtho is a prominent global player in in vitro diagnostics, formed from the merger of Quidel Corporation and Ortho Clinical Diagnostics. With a dedicated workforce of over 6,000, the company operates in more than 130 countries, focusing on delivering quick, accurate diagnostic solutions essential for a range of medical environments, from homes to hospitals. This strategic role in the marketing department requires vision, exceptional leadership, and the capability to drive market growth effectively.

Company Overview

QuidelOrtho has been recognized for its expertise in immunoassay, molecular testing, clinical chemistry, and transfusion medicine. Their objective is clear: to transform diagnostics into a healthier future through innovation and responsiveness to healthcare needs. The company emphasizes a strong culture that values the well-being of its employees, encouraging happiness, inspiration, and engagement at work.

Role Overview

The Director, Marketing - Clinical Labs will lead marketing initiatives specifically for VITROS® instruments, automation, informatics, reagents, and consumables within North America. This pivotal role involves orchestrating the marketing strategy to maximize revenue and improve competitive positioning. Furthermore, the Director will be responsible for leading a team focused on driving innovation in marketing, ensuring that the tactics align with overall corporate objectives.

Responsibilities

The main responsibilities of the Director include:

• Strategy Development: Create a comprehensive marketing strategy that is data-driven and aligns with the North American Annual Operating Plan. This strategy should prioritize both market penetration and competitive displacement.

• New Product Launches: Oversee and ensure effective launch strategies for new products from initial concept through planning and execution.

• Product Positioning and Sales Collaboration: Work closely with Sales Enablement to ensure that product positioning is effective, and that sales teams are adequately prepared to engage customers.

• Stakeholder Collaboration: Collaborate with senior leadership to align marketing efforts with broader business goals and provide insights during executive reviews.

• Performance Tracking: Monitor KPIs and market trends, developing action plans based on data analysis to achieve desired outcomes.

• High-Quality Customer Engagement: Engage in field travel and customer interactions to enhance market knowledge and relationships.

• Team Development: Mentor the marketing team, fostering a culture of innovation and strategic understanding.

Required Skills

The candidate applying for this role should meet certain qualifications, including:

• Education: A Bachelor’s degree is required, with an MBA preferred.

• Experience: A minimum of 10 years total experience in sales and marketing, with at least 5 years focused on clinical diagnostics or medical devices.

• Leadership Abilities: Proven experience in leading teams and managing KPIs. Strong team management and people development skills are essential.

• Communication Skills: Excellent written and oral communication abilities are required for effective collaboration across various departments.

• Analytical Skills: A strong aptitude for analyzing market trends and performance data.

• Collaboration: Experience in working with cross-functional teams and influencing stakeholders without direct authority.

• Self-Motivation: A proactive and self-motivated individual who can drive their team and work autonomously in a remote environment.

Travel Requirements

The position requires the ability to travel up to 30% of the time within the U.S. and Canada, necessitating physical travel arrangements including air, train, and overnight stays.

Work Environment

As a hybrid position, the role offers a mix of office and remote work, requiring discipline and organizational skills to thrive in a home office setting. An adaptable and autonomous work ethic is important for success in this role.

Salary and Benefits

The salary for this position ranges from $150,000 to $200,000, with eligibility for bonuses. QuidelOrtho also offers a comprehensive benefits package, which includes:

• Medical, dental, and vision insurance
• Life and disability insurance
• 401(k) plan
• Employee assistance program
• Employee Stock Purchase Plan
• Paid time off, including sick time and national holidays

The benefits provided are non-contractual, implying they may be modified at the company’s discretion.

Equal Opportunity Commitment

QuidelOrtho is committed to providing equal employment opportunities and ensuring that all individuals can apply without regard to protected characteristics such as race, gender, or disability. The company welcomes applicants with diverse backgrounds and is dedicated to accommodating needs within the application process.

Conclusion

This Director, Marketing – Clinical Labs role at QuidelOrtho offers an exciting expansion for an experienced marketing professional to influence significant results in the healthcare diagnostics sphere. The combination of competitive salary, benefit offerings, and the commitment to employee engagement makes this position a unique opportunity for the right candidate.

This job offer was originally published on himalayas.app