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Eve Legal is a forward-thinking company focused on revolutionizing the legal tech industry. They specialize in providing innovative AI-driven solutions aimed to empower plaintiff attorneys. Their mission is underscored by values such as Excellence, Visionary Innovation, and Elevation, which guide their strategies and operational practices.
The position of Director of Demand Generation is critical to the company’s mission. The role offers a unique opportunity to positively impact a high-growth company that’s actively transforming the legal field. As a director, you'll have the freedom to shape demand generation strategies and oversee diverse campaigns across various digital channels.
In your role, you'll engage in several significant tasks:
Demand Strategy Development: You will define and lead a multi-channel acquisition strategy aimed at fulfilling the company's pipeline and revenue targets.
Campaign Management: This includes the end-to-end execution of campaigns across all digital platforms. Collaboration will be crucial as you'll work with cross-functional teams to create compelling content.
Data Analytics: You will develop a comprehensive set of KPI dashboards to monitor demand generation performance. This data will drive your decisions aimed at continuous improvement.
Cross-Collaboration: Working alongside Product Marketing, Sales, and other departments is essential to ensure consistent and impactful messaging across channels.
Return on Ad Spend: Part of your role will involve managing the quarterly demand generation budget, ensuring that the spending aligns with ROAS (Return on Ad Spend) targets.
To ensure success in this position, Eve Legal has outlined several required skills and qualifications:
Demand Generation Expertise: You should have proven experience in demand generation, specifically within B2B SaaS environments, ideally related to AI, legal tech, or enterprise software.
Data-Driven: Strong analytical abilities are crucial. Familiarity with performance marketing metrics such as Customer Acquisition Cost (CAC), Break-Even Point, ROAS, and Lifetime Value will be advantageous.
Results-Oriented: Candidates should have a strong record of successfully meeting pipeline and revenue targets. This includes expanding existing channels and exploring new ones.
Innovative Thinking: A creative approach to problem-solving is vital, especially when testing new acquisition tactics or optimizing the company website.
Cross-Functional Leadership: Experience in collaborating with sales, success, and product teams is essential to develop and execute an impactful demand generation strategy.
To excel in the Director of Demand Generation role, candidates should possess:
A robust background in B2B SaaS demand generation, with at least 7 years of experience.
The ability to navigate a dynamic environment and adjust strategies as necessary.
Experience with high-growth startups, particularly in the fields of legal tech, AI, or data-driven enterprise products.
A strong sense of accountability to own the demand generation functions and their outcomes.
A data-driven approach to making informed decisions and measuring the impact of demand generation efforts.
Eve Legal also offers several attractive benefits for its employees:
401(k) with Company Match, which aids in long-term financial planning.
Comprehensive Health, Dental, and Vision Insurance for overall health support.
Unlimited PTO to promote a healthy work-life balance.
Opportunities for professional development, allowing staff to continuously enhance their skills.
A Monthly Lunch Stipend as a perk to foster a collaborative environment.
An inclusive, collaborative, and innovation-driven work environment, promoting creativity and teamwork.
In summary, the Director of Demand Generation position at Eve Legal is not just a job; it’s a chance to actively influence an evolving industry. With a clear focus on blending analytics and creativity, this role is ideal for experienced professionals seeking to make a mark in the legal tech landscape. For candidates who meet the qualifications outlined and are ready to take on this exciting challenge, this opportunity is a perfect fit.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
