The position of Director of Product Marketing at ActiveCampaign is open for qualified candidates who are passionate storytellers. This role involves showcasing the power of software in facilitating significant outcomes for small businesses. The successful applicant will be responsible for shaping the company’s messaging, positioning, and overall go-to-market strategy. Ultimately, this position aims to drive product innovation and boost customer growth within the fast-evolving market landscape.
Key Responsibilities
The responsibilities within this role include:
Go-to-Market Strategy: Develop and manage comprehensive go-to-market strategies and tactics for all products across various regions. This involves utilizing market insights, buyer personas, and competitive analysis to make informed decisions that enhance market penetration.
Messaging & Positioning: Craft salient narratives that effectively resonate with ActiveCampaign’s target customers, emphasizing the company’s value proposition and competitive differentiation. The candidate will also serve as a thought leader and subject matter expert.
Market Research: Cultivate a deep understanding of target markets, segments, and buyer personas. The role also requires educating cross-functional teams regarding market requirements, evolving trends, and competition.
Product Launches: Ensure and oversee successful launches of products and features. This includes working closely with both the Product and Marketing teams to establish customer engagement programs that boost satisfaction, retention, and product adoption.
Cross-Functional Collaboration: Collaborate with various teams such as Product, Marketing, Sales, and Customer Experience (CX) to maintain alignment on go-to-market strategies, campaign planning, and product launches.
Field Enablement: Work with the enablement team to equip the Sales and CX teams with the necessary tools, assets, and messaging for effective buyer engagement.
Team Management: Focus on attracting and cultivating top talent to build a high-performing product marketing team that reflects industry excellence. Implement best practices in product marketing processes and communication.
Performance Measurement: Establish key performance indicators (KPIs) that accurately measure the effectiveness of marketing efforts, enabling continuous refinement of strategies based on performance metrics.
Required Skills and Qualifications
The ideal candidate should exhibit a robust blend of skills and experience, including:
Experience: A minimum of 10 years in product marketing or related fields, with significant time spent in product marketing roles.
Leadership Skills: Demonstrated success in managing and cultivating high-performing teams, maintaining a collaborative work atmosphere, and encouraging professional growth amongst team members.
Industry Experience: Previous experience in the B2B SaaS market is essential; knowledge of MarTech or adjacent industries is preferred.
Storytelling Talent: Possess exceptional storytelling abilities that can translate intricate concepts into compelling marketing messages.
Strategic & Analytical Mindset: Strong capabilities in strategic thinking, data analysis, and problem-solving are crucial for this dynamic role.
Adaptability: Ability to thrive in rapidly changing environments while setting effective strategies and remaining hands-on in executions.
Communication Skills: Superb written and verbal communication skills, suitable for interacting with all levels of the organization.
Optimization and Growth Orientation: Proven capacity to promote continuous improvement in both team performance metrics and cross-departmental collaboration.
Salary & Compensation
The compensation information for this position notes that details regarding salary provided in the job posting are reflective only of the base pay. It emphasizes that compensation can vary widely based on several factors including skills, experience, and work location, noting that the salary range is a good faith estimate.
Additionally, the job description indicates potential eligibility for other role-specific compensations such as equity and annual performance bonuses, ensuring that ActiveCampaign is committed to equitable compensation practices.
Work Environment and Culture
The prospective employee will function in a dynamic and fast-paced environment, which calls for adaptability and a proactive approach to strategy and team dynamics. ActiveCampaign values authenticity in leadership and seeks individuals who possess a builder mindset that encourages innovation and high performance within teams.
Conclusion
This position presents a unique opportunity for seasoned professionals looking to make a significant impact in a leading technology company. If you are a strategic leader who excels in storytelling and team management, this could be the ideal role for you.
This job offer was originally published on jobicy.com
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