Director of Social Commerce & TikTok Shop

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Overview

Freebird, a rapidly expanding personal care brand, is seeking a Director of Social Commerce & TikTok Shop to take ownership of its TikTok Shop initiative. The role is vital for scaling up this channel, which has started showing promising growth. As a part of a team that is heavily invested in TikTok Shop, candidates will play a crucial role in shaping a new segment of the company's growth strategy and revenue generation.

Company and Role Description

Freebird is recognized as one of the fastest-growing personal care brands in the United States. The company has developed a well-respected product line, notably the award-winning FlexSeries shaving ecosystem. The role of the director is critical, especially since TikTok Shop has recently launched and has already shown significant traction. This indicates that the scope for future growth is promising, and bringing in a seasoned professional is essential to leverage this opportunity.

Responsibilities

The Director of TikTok Shop will be responsible for designing and implementing the entire strategy for TikTok Shop, aiming to turn it into a substantial revenue-generating channel for Freebird. Key responsibilities include:

Develop and own the TikTok Shop strategy, roadmap, and Profit & Loss (P&L) management.

Build scalable systems for creator acquisition, onboarding, and enablement to ensure a steady flow of influencer collaborations.

Create a diverse ecosystem of content creators, ranging from emerging talents to established influencers.

Implement programs aimed at driving creator retention, including community-building efforts and structured incentives.

Manage high-impact partnerships and collaborate with creative teams to produce engaging content.

Lead initiatives that focus on analytical and creative content, bridging gaps between data and storytelling.

Work cross-functionally with various teams including Growth, Creative, E-commerce, and Retail to ensure alignment and maximize impact.

Required Skills and Qualifications

The ideal candidate for the position will possess a deep understanding of TikTok, creator psychology, and social commerce. They must also be capable of designing effective creator systems with a track record of consistent performance. Other crucial skills include:

Strong operational capabilities, including the ability to establish structure, processes, and transparency from scratch.

Analytical mindset paired with creativity, meaning they can assess data while also creating compelling content.

Proven relationship-building skills with a focus on recruiting, motivating, and retaining creative talent.

Comfort in a high-velocity, growth-oriented environment that requires swift decision-making and execution.

Compensation and Benefits

Freebird offers a competitive compensation package which includes health, dental, and vision insurance. Candidates will also enjoy:

Unlimited paid time off (PTO) in a remote-friendly work culture.

A high-ownership role, allowing for direct impact on the company’s trajectory.

A supportive environment that values clarity, accountability, and measurable results.

Why Work at Freebird?

Joining Freebird entails being a part of one of the fastest-scaling brands in personal care in the U.S. The leadership team is fully committed to making TikTok Shop a primary growth avenue, providing the autonomy to build pioneering strategies from the ground up. Furthermore, employees will have the chance to work with a product category that showcases significant demonstration value, thus fueling the company's holistic growth across direct-to-consumer (DTC), Amazon, and Retail markets.

Conclusion

This role represents a unique opportunity for professionals looking to lead in the social commerce space and has transformative potential for both the candidate and Freebird. The blend of operational challenges, creative freedom, and the chance to influence a rapidly growing channel makes this a compelling opportunity for anyone passionate about TikTok, creator engagement, and innovative marketing strategies.

This job offer was originally published on himalayas.app