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Samsara, a pioneering company in the Internet of Things (IoT) sector, offers an innovative platform known as the Connected Operations Cloud. By leveraging IoT data, Samsara enhances the safety, sustainability, and efficiency of physical operations which make up more than 40% of global GDP. Their target industries include agriculture, construction, transportation, and manufacturing. Aiming for digital transformation at scale, Samsara seeks to hire a Director of Performance Marketing who will play a vital role in reshaping the future of physical operations.
Director of Performance Marketing is a strategic role that involves leading the company’s global paid media efforts, including search, paid social, and account-based advertising (ABM). The individual in this position will be responsible for setting strategies, executing campaigns, and ensuring measurable impact in terms of pipeline creation, expansion, and driving revenue efficiency. This role also requires collaboration with various teams such as Demand Generation, Sales, and Product Marketing to optimize marketing efforts across multiple customer segments and regions.
The Director will have a wide range of responsibilities that include:
Lead the paid acquisition and expansion strategy, focusing on various platforms such as Google Ads, LinkedIn, Meta, and ABM solutions like 6sense and RollWorks.
Define channel objectives, allocate budgets, and set ROI targets that align with overarching company growth goals.
Develop a comprehensive, full-funnel approach aimed at generating awareness and driving pipeline growth.
Collaborate with stakeholders across sales, product marketing, and creative teams to ensure effective targeting and messaging.
Build and manage a high-performing team of channel specialists, driving experimentation through creative testing and audience segmentation.
Implement analytics frameworks that connect paid media efforts to pipeline and revenue metrics, showcasing the impact of marketing initiatives.
Evaluate new channels and technologies to enhance marketing efficiency.
Champion company values and cultural principles, fostering an inclusive workplace.
Hire and develop a team that embodies engagement and high performance.
The ideal candidate will require a robust skill set including:
10+ years of experience in performance marketing, with at least 5 years in a management role.
Proven experience in handling paid media strategies in a B2B SaaS environment.
Strong analytical skills that translate data into actionable strategies.
In-depth familiarity with Google Ads, LinkedIn Ads, and ABM platforms.
Expertise in managing large media budgets and executing multi-region campaigns.
Bachelor’s degree in a relevant field is preferred.
Experience with innovation in digital channels like podcasts and content syndication would be beneficial.
The Director of Performance Marketing position offers a competitive annual base salary range of $140,000 to $250,000 USD. This salary may vary based on factors such as location, job-related knowledge, skills, and experience. Furthermore, in addition to the base salary, Samsara has a compensation philosophy that includes bonuses and restricted stock unit (RSU) awards for eligible roles, providing an excellent total compensation package.
This role is classified as hybrid, requiring candidates to work one day per week in the San Francisco office and the rest of the week remotely. Samara does not offer relocation assistance for this position, ensuring that applicants should ideally be located (or willing to relocate) to the San Francisco area.
Samsara embraces diversity and is committed to creating an inclusive environment for all employees. The company promotes equal opportunity for employees from all backgrounds and encourages a culture that values unique perspectives, fostering a team environment that works creatively to solve complex problems. They are focused on building a sustainable workplace where everyone can thrive.
Samsara provides numerous benefits to full-time employees, which may include health benefits, a flexible remote working model, and various work-life balance initiatives. The company emphasizes the importance of mental and physical well-being, promoting a healthy work-life integration.
With its innovative approach towards physical operations, strong emphasis on a collaborative and inclusive team environment, and attractive compensation package, Samsara is an excellent opportunity for experienced marketing professionals seeking to make a substantial impact within the IoT industry.
This job offer was originally published on jobicy.com
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