Dolphin Digital Marketing is looking for a Paid Media Specialist to take charge of managing, optimizing, and scaling paid advertising campaigns across Google Ads and Meta platforms (Facebook and Instagram). This position is crucial for driving conversions, generating leads, and increasing revenue through a strategic and analytical approach to performance marketing.
Key Responsibilities
The responsibilities of the Paid Media Specialist include:
Planning, launching, and managing paid advertising campaigns on Google Ads and Meta platforms, including YouTube and Performance Max.
Researching target audiences, relevant keywords, and competitors to enhance the effectiveness of each campaign.
Monitoring, analyzing, and optimizing campaigns to meet key performance indicators (KPIs) such as CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost Per Click), and overall conversion rates.
Developing and testing ad creatives, which encompasses copywriting, visuals, and formats, in collaboration with content creators and design teams.
Efficiently managing advertising budgets to optimize return on investment (ROI).
Setting up and maintaining tracking systems using tools like Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking mechanisms.
Preparing weekly and monthly performance reports that include insights and optimization recommendations.
Keeping abreast of the latest digital advertising trends, updates from platforms, and best practices.
Collaborating with internal teams to ensure that paid media strategies align with the broader marketing goals of the company.
Required Skills
The role requires candidates to have:
A Bachelor's degree in Marketing, Business, or a related field, though this is preferred and not mandatory.
1-3+ years of experience specifically in Paid Media or Digital Advertising.
Hands-on experience with Google Ads and Facebook/Instagram Ads.
Strong analytical skills and a data-driven mindset to assess and enhance campaign performance.
Familiarity with tracking, reporting, and performance measurement tools.
The capability to manage multiple campaigns and meet tight deadlines.
Good communication and teamwork skills for effective collaboration.
Nice to Have Skills
While not mandatory, the following skills are considered valuable:
Experience in lead generation or managing e-commerce campaigns.
Knowledge about A/B testing, remarketing, and funnel optimization strategies.
Experience handling medium to large-sized advertising budgets effectively.
Relevant certifications such as Google Ads or Meta Blueprint certifications.
Salary and Benefits
Dolphin Digital Marketing offers:
A competitive salary that is supplemented with performance-based incentives for exceptional work.
The opportunity to work with a diverse range of clients across various industries.
A fast-paced, growing digital advertising environment conducive to career development and continuous learning opportunities.
Application Process
Individuals interested in applying for this position should send their CV, along with a subject line reading "Paid Media Specialist – [Your Full Name]" to hr@dolphindigitalmarketing.com. This applies to candidates enthusiastic about contributing to a team and helping companies achieve their marketing goals through paid media strategies.
In summary, as a Paid Media Specialist at Dolphin Digital Marketing, you will have the opportunity to work in a role that is both dynamic and impactful. The focus on analytical performance marketing coupled with strategic working relationships with internal teams makes this an appealing position for aspiring marketing professionals.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
