The position available at Dolphin Digital Marketing is for a Paid Media Specialist, focusing on managing and scaling paid advertising campaigns on major platforms such as Google Ads and Meta (Facebook/Instagram). This full-time role suits candidates eager to leverage digital marketing strategies to generate leads and conversions, thus contributing significantly to overall revenue growth. As the digital advertising landscape continually evolves, this position plays a vital part in ensuring campaigns are effective and competitive.
Responsibilities
The key responsibilities for the Paid Media Specialist will include:
Planning, launching, and managing paid advertising campaigns across Google Ads (including Search, Display, YouTube, and Performance Max) and Meta Ads (if targeting Facebook and Instagram).
Conducting thorough audience and competitor research to enhance campaign effectiveness and reach potential customers effectively.
Continuously monitoring, analyzing, and optimizing campaigns to meet key performance indicators (KPIs) including Cost-Per-Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rates (CTR), Cost-Per-Click (CPC), and conversion rates.
Developing and testing creative ads in collaboration with internal teams focusing on copy and visuals.
Efficiently managing advertising budgets with the goal of maximizing return on investment (ROI).
Setting up and maintaining tracking systems utilizing tools like Google Analytics, Google Tag Manager, and Meta Pixel for conversion tracking.
Preparing performance reports on a weekly and monthly basis, including insights and recommendations for optimization.
Keeping abreast of the latest trends, updates, and best practices in digital advertising to maintain a competitive edge.
Collaborating with internal teams to ensure that paid media strategies align with broader marketing goals.
Required Skills
Candidates interested in applying for this role should ideally possess the following skills:
A Bachelor’s degree in Marketing, Business, or a related field is preferred.
1 to 3 years of hands-on experience specifically in Paid Media or Digital Advertising.
Familiarity with Google Ads and Facebook/Instagram Ads is critical.
Strong analytical skills and an understanding of data-driven marketing is essential for success in this role.
Capability to manage multiple campaigns simultaneously while meeting deadlines.
Excellent communication and teamwork skills are a must.
Nice to Have
While the requirements outlined are essential, there are additional nice-to-have skills that could enhance a candidate’s application; these include:
Previous experience with lead generation or e-commerce campaigns.
Knowledge of A/B testing, remarketing, and funnel optimization practices.
Experience managing medium to large advertising budgets.
Certifications in Google Ads or from Meta Blueprint would be beneficial.
Benefits of Working at Dolphin Digital Marketing
Dolphin Digital Marketing offers several attractive benefits for their employees including:
A competitive salary with incentives based on performance.
The opportunity to work with a variety of clients across multiple industries.
A fast-growing environment within the digital advertising space, which fosters individual and team growth.
Various opportunities for career development and learning to help employees grow in their roles and progress in their careers.
How to Apply
Interested candidates should send their CVs to the provided email (hr@dolphindigitalmarketing.com) with the subject line indicating they are applying for the Paid Media Specialist position including their full name. More details about the job can be found on the company’s official website or job application portal.
This position allows for remote work, enabling candidates from Anywhere in the World to apply, making it an excellent opportunity for those looking for flexibility in their careers while working in the dynamic field of digital marketing.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
