The position of Marketing Operations Analyst at DSCP SMART FULFILLMENT LLC is a full-time role focused on enhancing B2B E-commerce initiatives. The analyst will work remotely with the flexibility to be located anywhere in the world, but the job is based in California. This role requires a combination of technical expertise and strategic insight to manage and optimize marketing campaigns.
Key Responsibilities
The entry-level responsibilities for the Marketing Operations Analyst include several critical tasks:
Lead Tracking & Marketing Data
Track and analyze leads from diverse channels such as Google Ads, SEO, social media, and email.
Ensure the accuracy of CRM data to provide reliable insights.
Monitor lead quality, conversion rates, and evaluate campaign ROI to measure effectiveness.
Create and maintain automated dashboards along with weekly and monthly reporting to provide a clear view of performance metrics.
Business Performance & Reporting
Track Business Development (BD) performance metrics including lead follow-up rates, conversion speeds, and win rates.
Maintain reports focused on marketing and sales alignment and help in identifying any bottlenecks within the sales funnel.
Assist in developing a lead scoring model aimed at enhancing operational efficiency.
Coordination & Project Management
Serve as a communication bridge between DSCP and external marketing teams (including Google Ads, Conversion Rate Optimization (CRO), and content management).
Gather and assess results of A/B tests and projects designed for conversion optimization.
Ensure all marketing campaigns have clear, measurable Key Performance Indicators (KPIs) and accurate tracking systems in place.
Continuous Optimization
Summarize performance trends and insights derived from data, presenting them for leadership consideration.
Offer recommendations for improvements in lead generation, nurturing, and conversion processes.
Required Skills
The ideal candidate for this position will possess a variety of key skills and qualifications:
A Bachelor’s degree or higher in relevant fields such as Marketing Analytics, Business, Economics, or Information Systems.
At least 3 years of experience in marketing operations, growth strategies, or performance analytics, preferably in B2B, SaaS, or eCommerce.
Proficiency in tools like GA4, Google Ads, and Semrush, demonstrating a hands-on understanding of digital marketing tactics.
Strong analytical capabilities paired with expertise in Excel and Google Sheets for comprehensive data analysis.
Excellent command of the English language, with strong written and spoken communication skills suitable for collaboration with international teams.
Highly organized with notable attention to detail, allowing for efficient management of multiple projects simultaneously.
Familiarity with marketing attribution and funnel analytics concepts is preferable.
Bonus points for experience with automation tools (e.g., Make.com, Zapier) or familiarity with data visualization tools and SQL basics.
Salary Information
The salary for the Marketing Operations Analyst position is not explicitly mentioned in the job description. Therefore, prospective candidates may seek this information during the interview process or inquire directly with the HR department at DSCP for a more tailored quote based on experience and qualifications.
Application Process
To apply for this position, candidates are encouraged to follow the application link provided in the initial advertisement. Potential applicants should prepare to highlight their relevant experiences and skills that align with the required qualifications.
Conclusion
In summary, the role of Marketing Operations Analyst at DSCP SMART FULFILLMENT LLC not only provides an opportunity to work in a dynamic, remote setting but also allows individuals to contribute significantly to the growth of B2B E-commerce strategies. Keen marketing enthusiasts with the right mix of analytical skills, project management experience, and communication abilities are well-suited for this position.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
