E-Commerce PPC Specialist (Amazon Focused)

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Job Overview

The job opening is for a Full-Time E-Commerce PPC Specialist focused on Amazon with the employer Pavago. This position is remote, allowing for flexible working hours with partial overlap with U.S. business hours. The role aims to drive sales growth and improve performance across multiple digital marketing channels, specifically Amazon Ads, Facebook Ads, and Email Marketing.

Key Responsibilities

The E-Commerce PPC Specialist's responsibilities break down into several key areas, including:

• Amazon PPC Management: The specialist will develop, launch, and optimize Amazon PPC campaigns to enhance traffic, conversions, and return on investment (ROI). This also involves tasks like keyword research, bid management, and product targeting optimization.

• Marketplace Operations & Support: This includes managing product listings, pricing, and performance metrics on Amazon Seller Central. The specialist is also responsible for monitoring reviews and inventory to ensure listing quality, as well as identifying trends and opportunities for sales maximization.

• Full-Stack Digital Marketing: Managing Facebook Ads and building email marketing campaigns using platforms like Klaviyo or Mailchimp to promote retention and customer lifetime value. Cohesive cross-channel campaigns will be developed to ensure consistency in brand voice and performance tracking.

• Data Analysis & Reporting: The PPC Specialist will be expected to generate detailed performance reports across various marketing channels, making strategic decisions to optimize campaigns, cut costs, and boost overall ROI.

Ideal Candidate Profile

The successful candidate for the E-Commerce PPC Specialist role is expected to fulfill several criteria including:

• Experience: Candidates should have a minimum of 3 years of experience managing Amazon PPC campaigns and be well-versed in Amazon Seller Central and its advertising tools.

• Marketing Knowledge: A solid understanding of running Facebook Ads and email marketing campaigns is mandatory. An analytical mindset is necessary to interpret data effectively and act on insights.

• Communication Skills: Excellent written and verbal communication skills are a must, with the ability to work independently in a remote setup.

Desired Experience

Although primary requirements are outlined, additional experience that would benefit the candidate includes:

• Background in eCommerce or consumer product marketing.
• Familiarity with other performance marketing platforms such as Google Ads or TikTok Ads.
• Strong copywriting skills for the creation of ad creatives and email content.
• Understanding conversion rate optimization (CRO) and A/B testing methodologies.
• Any previous experience working with fast-scaling Direct to Consumer (D2C) brands would be highly advantageous.

Daily Responsibilities

A typical day for the E-Commerce PPC Specialist will involve:

• Reviewing key metrics from Amazon, Facebook, and email channels.
• Optimizing active campaigns and testing new ad variations based on performance data.
• Collaborating with both the client team and managing product listings.
• Preparing reports that outline growth opportunities and successful strategies implemented.

Every action taken by the specialist aims to contribute significantly to sales growth and the overall efficiency of marketing efforts.

Key Performance Indicators (KPIs)

Success in the role will be measured using several indicators, such as:

• Increases in Return on Ad Spend (ROAS) and overall campaign profitability.
• Growth in Amazon sales volume and improved conversion rates.
• Enhancement in CTR and engagement levels for Facebook Ads.
• Consistent increases in email open rates and revenue generated per campaign.
• Timely delivery of reports and actionable insights on campaign performance each week.

Interview Process

Candidates can expect a thorough interview process that includes:

• Initial interview with the Pavago Recruitment Team.
• A client interview with the hiring manager.
• A practical task wherein candidates review sample campaign data and propose an optimization strategy.
• A final discussion and offer negotiation.

Conclusion

This role is ideal for a performance-driven marketer who thrives at the intersection of strategy and execution. Candidates who can leverage data to make intelligent decisions while enjoying autonomous work within a supportive environment will find this position particularly rewarding. If you meet the qualifications and are passionate about driving growth in eCommerce, this could be a perfect opportunity.

This job offer was originally published on himalayas.app