Employer Brand Digital Lead (12 month FTC) (Aldershot)

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Job Overview

The role of Employer Brand Digital Lead at BAE Systems is a part-time position offered as a 12-month fixed-term contract. This role is centered in Aldershot, Hampshire, but candidates can also expect options for hybrid and flexible working arrangements throughout locations such as Frimley, Surrey; Portsmouth; and Preston or Glasgow.

Salary

The position offers a competitive salary starting at £60,000, which may vary based on experience. This helps attract qualified candidates who possess the necessary skills and insights to excel in this role.

Job Responsibilities

As the Employer Brand Digital Lead, you will be responsible for:

• Acting as a subject matter expert to optimize owned employer brand channels, including best-practice policies and tools on international career websites and social media.
• Analyzing industry insights, market trends, and innovations to inform and improve the digital roadmap that supports talent fulfillment and enhances the company's employer brand positioning.
• Providing specialized insights to various business units to influence and support necessary changes aimed at achieving business outcomes;
• Leading the delivery and improvement of international employer brand digital journeys to ensure a seamless transition for candidates from attraction to application.
• Defining, implementing, and governing frameworks and measures to ensure consistency and quality in delivery across regions, utilizing performance data for continuous improvement.
• Delivering high-quality content targeted at key audience segments across various channels, ensuring optimal engagement and reach of the right audience through various campaigns.
• Managing day-to-day tasks associated with owned channel management, including scheduling, testing, community management, and optimization.

Required Skills and Experiences

To be considered for this position, candidates should have:

• In-depth knowledge of recruitment marketing channels, specifically careers websites and social media platforms, along with modern search engines and AI tools.;
• Proven experience in driving best practices in the optimization of online platforms, including effective measurement of performance to enhance ROI;
• Technical expertise in digital channel strategies, including familiarity with content management systems and audience segmentation;
• A history of effectively managing paid advertising budgets and vendor relationships;
• Experience overseeing vendor management activities including governance and performance oversight with digital agencies.

Work Environment

This role is positioned within the Head Office Total Talent Centre of Excellence in Group HR, and reports directly to the Head of Employer Brand and Recruitment Marketing. You will collaborate closely with senior stakeholders, such as the Director of Digital Marketing and Strategic Communications, ensuring a holistic management approach to the careers website, social channels, and SEO.
This position is expected to be highly visible and fast-paced, meaning your contributions will significantly influence the digital attraction strategy of BAE Systems. Your work will also have a measurable impact across various segments of the enterprise, aligning with the organization's overall goals.

Company Culture and Benefits

BAE Systems fosters an inclusive culture, valuing diversity of thought and rewarding integrity and merit. They actively seek to empower all employees to reach their full potential and make a positive impact within the organization. The employer provides a competitive pension scheme along with additional employee benefits, such as share plans and a wide range of flexible discounted health, wellbeing, and lifestyle benefits, including options for private health plans and a green car scheme. Moreover, an annual incentive could also be available to eligible employees.

Application and Security Considerations

Interested candidates should note that many roles at BAE Systems require compliance with security and export control restrictions, which may involve evaluations based on nationality and residency. Applicants must achieve the Baseline Personnel Security Standard, and many roles might require higher National Security Vetting levels based on continuous residency in the UK.

The deadline for applications is set for 27th February 2026, but BAE Systems reserves the right to close the vacancy early if they receive a sufficient number of applications. Therefore, candidates are encouraged to apply as early as possible.

Conclusion

This role as the Employer Brand Digital Lead offers a fantastic opportunity for individuals with expertise in digital marketing, brand development, and employer branding strategies within a reputable company like BAE Systems. With a competitive salary, inclusive culture, and the opportunity for professional growth, applicants with the required skills and experiences should consider applying to make a significant impact in the digital landscape of the organization.

This job offer was originally published on jooble.com