Employer Brand Digital Lead (12 month FTC) (Ashton-under-Lyne)

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Job Overview

BAE Systems is seeking an Employer Brand Digital Lead for a 12-month fixed-term contract based in various locations, including Frimley, Surrey, Portsmouth, Hampshire, Preston, Lancashire, or Glasgow. The company emphasizes flexible and hybrid working arrangements, making it an attractive option for candidates seeking a balance between work and personal life.

Key Responsibilities

In this role, key responsibilities include acting as a subject matter expert to develop, maintain, and optimize the organization's employer brand across digital channels. The successful applicant will be expected to:

  • Analyze industry insights, market trends, and innovations to inform the digital roadmap, thereby strengthening BAE Systems’ employer brand positioning.

  • Lead the delivery and optimization of international employer brand digital journeys, ensuring a seamless transition for candidates from attraction to application.

  • Define and govern frameworks to ensure consistent delivery across regions, utilizing performance data for ongoing improvement.

  • Create high-quality content for various audience segments across both organic and paid campaigns. This includes daily management of owned channels, along with scheduling, A/B testing, and community management.

Required Skills and Experiences

Candidates looking to apply need to meet specific requirements to be considered for the position. The desired qualifications include:

  • Detailed knowledge of recruitment marketing channels, focusing on careers websites and social media.

  • Proven experience in driving best practices in website and social media optimization, including performance measurement to enhance ROI.

  • Technical expertise in digital channel strategies and content management systems.

  • A validated track record of managing paid advertising budgets and overseeing vendor relationships.

  • Experience in governance and relationship management, particularly with digital agencies.

These competencies will ensure that the new hire can impact the employer branding effectively, thus directly influencing business outcomes.

Salary and Benefits

The salary offered for this position starts at £60,000, with the potential for more depending on experience. BAE Systems provides a range of attractive benefits, including:

  • A competitive pension scheme.
  • Employee share plans.
  • An extensive range of flexible health, wellbeing, and lifestyle benefits.
  • Potential eligibility for an annual incentive program.

This compensation package signifies the company's commitment to attracting and retaining top talent in the sector.

Company Culture

BAE Systems promotes an inclusive culture that values diversity of thought and emphasizes the importance of merit and integrity. They encourage individuals from all backgrounds to apply, fostering an environment where everyone can thrive. The employer has highlighted the importance of making recruitment processes accessible, especially for candidates who may need reasonable adjustments due to disabilities or health conditions.

Security and Eligibility

It is crucial to note that many roles at BAE Systems are subject to security and export control restrictions. As part of the application process, candidates must meet the Baseline Personnel Security Standard, with some positions requiring higher levels of National Security Vetting. Typically, applicants need 5 to 10 years of continuous residency in the UK for meaningful background checks.

Application Process

Interested candidates should apply as early as possible; the closing date for applications is set for 27th February 2026. The company has reserved the right to close the vacancy early if sufficient applications are received, underscoring the importance of prompt submissions.

Conclusion

The Employer Brand Digital Lead role at BAE Systems represents a compelling opportunity for professionals with a passion for employer branding and digital marketing. With a focus on flexibility, competitive remuneration, and a strong commitment to inclusion, BAE Systems is a great place for talented individuals to make a significant impact in the realm of employer branding.



This job offer was originally published on jooble.com

BAE Systems

Ashton-Under-Lyne, Greater Manchester

Marketing

Part-time

February 14, 2026

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