Employer Brand Digital Lead (12 month FTC) (Chertsey)

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Overview

BAE Systems is seeking an Employer Brand Digital Lead for a part-time 12-month fixed-term contract based in Chertsey, Surrey, UK. This role demands a highly skilled individual who can act as a subject matter expert in developing and optimizing employer brand channels, focusing mainly on the international careers website and various social media platforms.

Job Responsibilities

In this position, the selected candidate will:

• Develop and maintain best-practice policies and processes for employer brand channels.
• Analyze industry insights and market trends, utilizing this data to make informed decisions that support both short- and long-term goals.
• Provide insights and advice to different business units aimed at influencing and delivering changes that lead to successful business outcomes.
• Lead the delivery of international employer brand digital journeys, ensuring that candidates have a seamless experience that encourages them to apply for roles.
• Define and implement frameworks that ensure high-quality delivery across different regions, using performance data to drive improvements.
• Create high-quality, engaging content for key audience segments and manage day-to-day operations for owned channels.

Required Skills

To excel in this role, candidates must possess the following skills:

• Detailed knowledge of recruitment marketing channels, such as careers websites, social media, and search engines, including AI tools.
• Proven track record in optimizing websites and social media with measurable improvements in return on investment (ROI).
• Technical expertise in digital channel strategies, content management systems, and audience segmentation.
• Experience in managing vendor relationships and ensuring governance in dealings with digital agencies.

Salary

BAE Systems offers a competitive salary of £60,000, depending on experience. Additionally, benefits such as a comprehensive pension scheme, employee share plans, and a variety of health and lifestyle benefits are included. Eligible candidates may also receive an annual incentive, which adds more value to the compensation package.

Company Culture

The Employer Brand Team at BAE Systems operates within the Head Office's Total Talent Centre of Excellence and values diversity in thought and inclusivity. The environment nurtures integrity and meritocracy, empowering employees to reach their full potential. Candidates with any disabilities or health conditions are encouraged to discuss potential adjustments during the recruitment process to ensure fair assessments.

Impact and Visibility

This role is highly visible and fast-paced, directly influencing BAE Systems' digital attraction strategy. The contributions made by the Employer Brand Digital Lead will deliver measurable results across the organization. Collaboration with senior stakeholders, including the Director of Digital Marketing and various specialist functions, is a core component of this role, emphasizing the importance of teamwork and communication in achieving shared goals.

Conclusion

For job seekers in the marketing domain, particularly those specializing in employer branding and digital marketing, this is an excellent opportunity to work with a reputable company like BAE Systems. The chance to shape employer branding strategies and enhance digital journeys will not only benefit your professional growth but also contribute positively to the organization. Thus, candidates passionate about digital strategies and employer branding should consider applying, ensuring their resume reflects the essential skills and experiences outlined.

This job offer was originally published on jooble.com