Employer Brand Digital Lead (12 month FTC) (Guildford)

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Position Overview

The Employer Brand Digital Lead role at BAE Systems, based in Guildford, Surrey, UK, offers a unique opportunity to manage various digital strategies over a 12-month fixed-term contract. This position allows for flexible and hybrid working arrangements, catering to a contemporary work-life balance approach, making it suitable for job seekers who value flexibility and want to engage in a strategically impactful role within a prestigious organization.

Key Responsibilities

The selected candidate will take on numerous responsibilities that revolve around enhancing BAE's employer branding efforts across multiple digital channels. The role includes:

• Acting as a subject matter expert to develop and optimize the employer brand's owned channels.
• Analyzing industry insights to identify both immediate and long-term improvements in the digital roadmap.
• Providing specialist insights to various business units, influencing the outcome of business strategies.
• Leading international employer branding efforts, ensuring a seamless candidate experience from attraction to application.
• Defining and implementing governance frameworks, ensuring consistency and quality across regions, working with performance data to drive improvements.
• Delivering high-quality content across owned channels, ensuring alignment with the right audience and timing for campaigns.
• Overseeing day-to-day management of owned channels, from scheduling to community management and optimization.

Required Skills and Qualifications

Candidates applying for this role need to possess a set of specific skills:

• Profound knowledge of recruitment marketing channels, specifically careers websites, social media, and the integration of search engines or AI tools.
• Experience managing the performance of these digital platforms to enhance return on investment (ROI).
• Technical expertise in digital channel strategies and familiarity with careers site platforms, content management systems, and audience segmentation.
• Capable of managing vendor relationships effectively, ensuring clarity in delivery and governance with digital agencies.

Salary and Benefits

The salary for the Employer Brand Digital Lead role is £60,000 per annum, with potential adjustments based on the candidate's experience. In addition to a competitive salary, BAE Systems offers substantial benefits, such as:

• A robust pension scheme.
• Employee share plans.
• A wide range of flexible health and wellness benefits, including private health plans and discounts on various lifestyle services.
• Eligibility for annual performance incentives, promoting a culture of recognition and reward for positive contributions to the organization.

Work Culture and Environment

This role is situated within the Head Office Total Talent Centre of Excellence in Group HR, reporting directly to the Head of Employer Brand and Recruitment Marketing. This offers the opportunity to work closely with senior stakeholders including senior roles in Digital Marketing and Strategic Communications. The inclusive culture at BAE Systems values diversity in thought and fosters an environment where integrity and meritocracy are celebrated. Such a workplace is designed to empower employees to reach their full potential, with accommodations available for individuals who may require them due to disabilities or health conditions.

Conclusion

The Employer Brand Digital Lead position at BAE Systems is a compelling opportunity for job seekers interested in digital branding and strategic marketing within a leading enterprise. With a focus on shaping the digital presence of the employer brand, candidates can expect a dynamic and supportive environment that champions innovative thinking and personal development.

This job offer was originally published on jooble.com