Ethos : Senior Growth Designer (Paid Social)

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Position Overview

Ethos is currently seeking a Senior Growth Designer focused on paid social performance to join their Brand & Creative team. This role is fully remote and is ideal for a candidate who is highly adaptable and driven by conversion results. The designer will create visually engaging and effective digital assets for various platforms such as Meta, TikTok, YouTube, and other emerging channels, thereby bringing the Ethos brand to life.

Key Responsibilities

In the position of Senior Growth Designer, you will:

• Design a high volume of performance-driven paid social creative, including static ads, motion graphics, and short-form video, tailored specifically for social media platforms such as Meta, TikTok, and YouTube.

• Support creative needs across various marketing channels, which include email campaigns, landing pages, affiliate creative, digital ads, and company materials.

• Contribute to the development of paid social and growth-focused creative projects from initial concept through to execution. This involves shaping strategic direction and ensuring that ideas align with business objectives while quickly iterating based on real-time performance data.

• Partner closely with performance marketers to test and analyze creative, utilizing insights related to audience demographics, messaging, formats, and best practices specific to different platforms.

• Craft compelling visual stories using diverse elements like iconography, typography, photography, and animation, ensuring the creative is engaging and drives conversion, especially within paid social contexts.

• Uphold and evolve the Ethos brand across key marketing channels by ensuring consistency, clarity, and strategic alignment across emails, lifecycle communications, social media, advertising materials, landing pages, and events.

• Generate creative support for new product launches and evolving product lines by creating assets that communicate value, drive engagement, and align with go-to-market strategies.

Required Skills and Qualifications

Candidates interested in the Senior Growth Designer position should possess the following qualifications:

• A minimum of 5 to 8+ years of experience in growth design or related marketing fields, showcasing a portfolio that emphasizes strong paid social performance work, conceptual thinking, and impactful visual execution.

• Extensive experience within the realm of paid social platforms, showcasing proficiency in understanding their formats, best practices, creative trends, and techniques for performance optimization.

  

• Proven capacity to create conversion-oriented paid social and growth designs that adhere to standards of craft, clarity, and storytelling.

• Advanced skills in Figma and Adobe Creative Suite, alongside a basic familiarity with motion design or animation.

• Strong conceptual understanding of performance marketing funnels, audience segmentation, and various methodologies for creative testing.

• A demonstrated ability to see design projects through every stage—ranging from insights and ideation to execution, testing, and iteration.

• Excellent visual storytelling capabilities, maintaining superior hierarchy, audience-first design thinking, and the ability to convey complex ideas concisely.

• Effective written and verbal communication skills, along with an ability to articulate design rationale clearly and to collaborate across different disciplines.

• Experience working in concert with diverse teams such as growth, marketing, and product-based teams, ensuring creative outputs align with broader business objectives.

• Aptitude for managing multiple projects simultaneously in a fast-paced, detail-oriented environment that is rich in feedback and evolving objectives.

• A well-organized, self-directed nature with a high focus on detail, an openness to feedback, and an inherent collaborative spirit. Experience in DTC, fintech, or financial services is preferred, particularly highlighting portfolios showcasing work for non-physical or digital-first products.

Salary Range

The base salary for this full-time position ranges between $105,000 - $185,000. This range is dictated by the role's level and location, with the specified figures representing the minimum and maximum starting salaries for new hires across various U.S. locations. Pay may also be influenced by specific job-related skills, experience, and relevant qualifications. It's important to note that the salary details provided are for base compensation only and don’t include additional components such as bonuses, equity, or benefits.

Application Guidelines

Candidates interested in this role should submit a resume alongside their design portfolio, emphasizing paid social creative work. Ethos encourages individuals who may not meet every single qualification to apply, emphasizing their commitment to fostering a diverse, inclusive, and authentic workplace. Ethos is an equal opportunity employer, actively discouraging discrimination based on a range of personal characteristics.

For further information regarding the organization’s benefits, potential applicants can refer to the Ethos career page.

This job offer was originally published on weworkremotely.com