Ahrefs is a software as a service (SaaS) company specializing in SEO, content marketing, and website performance. The company, which is bootstrapped, profitable, and operates fully remotely, provides businesses with access to a suite of tools that help them become more discoverable and engaging online. The position available is for an Events Marketing Manager, which is pivotal in managing Ahrefs’ European events program and the global annual conference series, Ahrefs Evolve.
Role and Responsibilities
As the Events Marketing Manager, you will spearhead the marketing strategy and creative execution for Ahrefs’ events. Your role goes beyond logistics; you will play a critical role in ensuring that Ahrefs' presentations at events align with brand strategy and creativity. This involves:
Leading event marketing strategies such as audience targeting, multi-channel campaigns, registration drives, and post-event follow-up.
Acting as the single point of contact for speakers at the Ahrefs Evolve conference, managing relationships, logistics, and ensuring a seamless experience.
Owning the creative direction for the event, which includes booth design and overall brand experience, collaborating closely with designers and other creative roles across Europe and Asia.
Managing sponsorship booth design and ensuring that creative designs are in place for European field events and regional activations.
Overseeing the development of promotional materials (swag) while maintaining brand alignment and coordinating with the Event Operations Manager.
Collaborating on strategies for Evolve and sponsorship activation planning with the Global Head of Events and Global Partnerships & Revenue Manager.
Building and maintaining strong relationships with communities, partners, and event venues within Europe.
Tracking and reporting performance metrics—such as attendance, engagement, brand impact, and return on investment (ROI)—to evaluate event success.
Ideal Candidate Profile
Ahrefs is in search of a candidate who has experience and skills that align with the role:
Proven experience managing B2B field marketing programs or event portfolios that include both grassroots and large-scale activations.
Strong creative instincts as an event marketer, with a solid understanding of audience segmentation and campaign mechanics, alongside the capacity to create engaging experiences.
Experience managing fabrication and booth design at events; the ability to brief designers effectively and hold vendors accountable is essential.
A healthy balance of organizational skills with keen attention to detail, ensuring that multiple projects are managed concurrently without compromising quality.
Comfortable working autonomously within a remote, distributed team, making decisions confidently while knowing when to escalate issues.
Excellent written and verbal communication skills in English are essential for this role.
Based in the UK or Europe, and willing to travel occasionally across Europe as well as to the US and Singapore.
Bonus Skills
Experience with event technology platforms that assist in registration, audiovisual requirements, and attendee engagement tools.
Familiarity with the SaaS, tech, or digital marketing industries, as well as a background in SEO or engagement within developer/marketer communities.
Previous experience supporting or managing events across multiple regions will be advantageous.
What Ahrefs Offers
Ahrefs values its employees and offers several competitive benefits:
An annual company retreat that allows team members to connect with one another.
A conference budget to help team members stay updated and sharpen their skills in the marketing field.
Generous paid time off policies to ensure employees can recharge and take care of their well-being.
The Connect Program, which provides opportunities for employees to visit the Ahrefs offices and meet their teammates face-to-face.
A remote equipment budget which allows employees to create an effective and comfortable workspace.
Ahrefs maintains a strong stance on their recruitment approach, stating they do not engage with agencies or third-party recruitment solutions for the roles they hire and will reach out if assistance is needed.
This position not only presents a chance to lead marketing initiatives but also puts you at the forefront of innovative and strategic decision-making in a fast-paced environment. If you have the necessary skills and a passion for events, this may be the perfect opportunity for you.
This job offer was originally published on jobicy.com
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