Expedock: Social Media Manager (Home Improvement)

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Overview

Expedock is seeking a Social Media Manager to manage a client account in the home improvement sector. With its headquarters in the Philippines, Expedock specializes in leveraging top 1% offshore talent along with cutting-edge technology to help businesses maximize their potential. This full-time remote position offers the opportunity to work on exciting digital marketing initiatives, particularly focused on social media and community engagement.

Job Responsibilities

As a Social Media Manager, you will have a range of detailed responsibilities aimed at boosting engagement and generating leads through various social media platforms. Your tasks will include:

• Planning, creating, and publishing content tailored to specific platforms such as Instagram (Reels/Stories), TikTok, Facebook, and LinkedIn.

• Developing compelling content that drives calls to action (CTA) focused on home improvement projects, DIY tips, and relevant products.

• Maintaining and managing the social media content calendar, ensuring strategic ownership of content planning with alignment to marketing objectives.

• Overseeing the production of short-form videos, graphics, and multimedia content that resonate with the target audience.

• Engaging with the community by responding to comments, messages, and inquiries in a timely manner.

• Monitoring social trends and home improvement topics to ensure content remains relevant and appealing.

• Tracking performance metrics and utilizing insights to optimize engagement and improve conversions.

• Collaborating with marketing and client teams to ensure social media content is in sync with campaigns, promotions, and other marketing channels, including email newsletters.

Required Skills

To succeed in this position, candidates will need an array of skills and experience that are essential for managing and creating impactful social media content:

• A portfolio showcasing examples of social media work, including content created, campaigns managed, or videos produced, must be submitted for consideration via email.

• Proficiency in English (C1 level), both written and spoken, is necessary to engage with the audience effectively.

  

• At least 2 years of experience in social media management or content creation is required, particularly in the lifestyle, home improvement, or design industries.

• Demonstrated ability to produce high-quality short-form video content that engages viewers.

• Knowledge in video editing, posting, and engaging with community followers effectively.

• An in-depth understanding of the algorithms and best practices for platforms like Instagram, TikTok, and Facebook; knowledge of LinkedIn is a plus.

• The ability to tailor content for each platform type, ensuring the unique characteristics of each are respected (e.g., creating Reels for Instagram while focusing on text posts for Facebook).

• Experience in multi-channel marketing, particularly involving email newsletters.

• Strong attention to detail and the capability to manage multiple campaigns independently.

• Familiarity with social media scheduling tools such as Buffer, Later, or Hootsuite.

• A reliable device and high-speed internet connection are necessary for remote work duties.

Application Process

Interested candidates are encouraged to apply by submitting their applications via the provided contact email. Make sure to include a diverse portfolio showcasing your most impactful social media campaigns demonstrating your creativity and ability to drive engagement.

Conclusion

This position presents an exciting opportunity for anyone passionate about home improvement and skilled in digital marketing. As a Social Media Manager at Expedock, you will be at the forefront of digital interaction with audiences, using your creativity and analytical skills to foster engagement and community building in a thriving industry. If you meet the qualifications and are excited about the prospect of managing a dynamic social media presence, this role could be your next career step.

This job offer was originally published on weworkremotely.com