Field Marketing Manager – Nordics & Benelux

Related keywords: account executive remote jobaccount manager remote jobmarketing manager remote job

Overview of the Position

Chainguard is on the lookout for a Field Marketing Manager to oversee its marketing activities across the Nordics and Benelux regions. This remote position allows you to contribute to a leading open-source security company that is paving the way for secure, production-ready software builds. The role is crucial for building pipeline growth and implementing strategies that align with the company's revenue objectives in these key markets.

Company Background

Chainguard is recognized as a trusted authority in the open-source community. The company focuses on delivering hardened and secure software solutions used by Fortune 500 enterprises and various global industry leaders such as OpenAI, Hewlett Packard Enterprise, and Canva. It boasts a stable backing from well-known venture capitalists, ensuring that it is well-equipped to continue pushing the boundaries of open-source innovation.

Job Responsibilities

The Field Marketing Manager will own and execute the regional marketing strategy, partnering closely with multiple stakeholders, including Regional Directors, Sales, BDRs, Partnerships, SEs, and the wider EMEA Marketing team. The position blends strategic planning with hands-on execution and offers important opportunities for professional growth. Key responsibilities include:

1. Demand and Pipeline Growth:

   • Develop and execute quarterly marketing plans aligned with the Nordic & Benelux targets.
   • Initiate full-funnel demand generation across priority accounts and market segments.
   • Closely collaborate with Sales to ensure marketing initiatives are synchronized with sales priorities.

2. Program Execution:

   • Deliver a variety of field marketing programs—including executive roundtables, events, and webinars—to foster engagement.
   • Localize global campaigns to cater to regional audiences, paying particular attention to security leaders, platform engineers, and DevOps teams.
   • Use digital marketing and Account-Based Marketing (ABM) strategies to amplify pipeline impact.

3. Strategic Account Engagement:

   • Collaborate with Sales teams to identify and engage Tier 1 and strategic accounts through multi-touch campaigns.
   • Enhance engagement strategies tailored to accelerate opportunities through the sales funnel.

4. Sales and Marketing Alignment:

   • Act as a key marketing partner to various teams in the region to strengthen alignment across GTM priorities and campaigns.
   • Support Sales with effective messaging and marketing tools to improve conversion rates.

5. Partner Marketing:

   • Work with cloud, channel, and technology partners to co-create integrated campaigns that expand Chainguard's reach in the region.
   • Foster partnerships that build scalable go-to-market opportunities.

6. EMEA Strategy Contribution:

   
   • Support overarching pan-EMEA marketing initiatives and contribute valuable insights from the Nordics and Benelux regions.

7. Performance Measurement and Optimization:

   • Regularly track and analyze marketing KPIs, engagement metrics, and ROI to continually refine marketing efforts.
   • Establish frameworks that support scalable growth in line with the company objectives.

Required Skills

The position requires a mix of technical and interpersonal skills:

• Minimum 5 years of experience in field marketing, demand generation, or regional marketing.
• Familiarity with the B2B tech landscape, particularly in cloud, security, or developer tools.
• Strong collaboration abilities to work effectively with various teams, including Sales and Partnerships.
• Fundamental understanding of the cloud-native and DevSecOps arenas.
• Data-driven approach with the capability to draw insights using marketing metrics.
• Strong communication skills are essential for effective stakeholder management.
• Adaptability and a builder mentality to thrive in a fast-paced environment.
• Willingness to travel 20%-25% for various engagements across the region.

Salary and Benefits

While specific salary figures are not provided in the job description, prospective candidates should consider that Chainguard offers a competitive package that includes:

• A flexible and remote-first work culture, with opportunities for meetups and collaborative engagements.
• Groundbreaking health insurance that covers 100% of premiums for employees and dependents.
• Flexible time-off policies to enable employees to recharge and perform at their best.
• Paid parental leave lasting 18 weeks for birthing parents and 12 weeks for non-birthing parents.
• Stock options as part of the financial benefits, with a potential for secondary offerings.

Company Culture

Working at Chainguard means joining a company that values customer obsession, intentional action, transparency, and joy in the work process. Employees are encouraged to take risks and learn from their mistakes, underscoring Chainguard's commitment to innovation and employee satisfaction.

Conclusion

The Field Marketing Manager position at Chainguard offers an exciting opportunity for professionals with a rich background in field marketing to make a significant impact in a rapidly growing company. The combination of strategy, campaign execution, and cross-functional collaboration makes this role a compelling choice for candidates eager to contribute to an innovative environment while enhancing their career prospects.

This job offer was originally published on jobicy.com