Forward Push Law Firm Marketing: Marketing Quality Lead

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About Forward Push

Forward Push is a law firm marketing agency with over 15 years of experience in the field. The company deviates from traditional marketing approaches by utilizing AI-powered marketing systems to deliver tangible, measurable results for its clients, specifically law firms. Their focus is on real outcomes rather than superficial metrics. This agency aims to build a work environment where both clients and team members can achieve meaningful financial and professional freedom.

The organization is currently experiencing a significant growth phase, making each new hire a vital part of their expansion. Forward Push encourages a culture of bold experimentation, rapid learning, and collective celebration of achievements.

The Role

Forward Push is looking to hire a Marketing Quality Lead, a critical position that acts as the bridge between the agency's AI-generated content and the end audience. The role involves overseeing various types of content—ranging from social media posts to blog articles, press releases, video scripts, and ad copy—that are generated by AI agents. Although these agents are capable of producing large volumes of work quickly, they can also produce imperfect content. The lead's main responsibility is to catch any discrepancies or errors in this content before it is published.

The Marketing Quality Lead needs to be more than just a proofreader; they must also be well-versed in marketing strategy, quality assurance, and branding. They will evaluate content not solely for formatting or grammatical correctness, but to ensure it aligns with client goals. The role requires feedback documentation, where the lead communicates how to improve the AI-generated content over time, thus enhancing the overall effectiveness of the marketing systems.

Responsibilities

The responsibilities of the Marketing Quality Lead include:

• Reviewing all AI-generated content prior to publication.
• Evaluating content alignment with each client’s strategy, ensuring marketing effectiveness.
• Identifying and correcting issues such as keyword stuffing, mismatched messaging, and ineffective AI-generated visuals.
• Providing direct feedback to the AI agents for continuous improvements.
• Owning the publish button; nothing goes live without their approval.
• Staying updated on trends in AI and marketing and sharing insights with the team.
• Collaborating with the Content & Systems Manager to enhance agent performance.

Required Skills

Must-Haves

• Marketing Generalist — Must understand content strategy, SEO, copywriting, and advertising, while having the ability to recognize errors in any area.

• AI Literacy — Familiarity with AI tools is essential, including knowing how they generate content and where they may fail.

• Attention to Detail — A keen eye for quality is required to identify nuances that others might overlook.

• Written Communication Skills — The candidate must provide clear and actionable feedback to both AI agents and team members.

  

• Self-Directed — As a remote team, independence and accountability in managing tasks are crucial.

• Availability during U.S. Eastern Time business hours is required for effective team collaboration.

Nice-to-Haves

• Experience in legal marketing or with professional services clients can be a bonus.

• Familiarity with platforms like GoHighLevel or other content management tools is valued.

• Experience in editing or reviewing video content and AI-generated graphics is beneficial.

Ideal Candidate Traits

The ideal candidate will possess a combination of marketing strategy knowledge and an instinct for quality. They will be quick to detect content issues and curious about the evolving nature of AI tools for marketing. Understanding the importance of trust behind law firms and consistent branding is paramount.

Success Metrics

At 30 Days

By the end of the first month, the new hire should have reviewed and approved content across multiple accounts, familiarizing themselves with each client's voice and standards. Clear documentation should be provided to improve agent content output, ensuring no subpar material is published.

At 90 Days

After three months, the candidate should become recognized as the team's quality standard bearer. Agent outputs are expected to improve due to effective feedback loops, leading to consistently on-brand, high-quality content for clients.

Hiring Process

Forward Push opts for a unique hiring strategy—candidates participate in a paid 30-day trial where they work alongside other candidates on real projects. This approach allows both the candidate and the company to evaluate fit before making a permanent hiring decision.

The application process involves answering a set of questions, creating a short video detailing previous experiences with quality control, and completing a test project.

Why Work at Forward Push

Working as the Marketing Quality Lead at Forward Push offers:

• Real Ownership — The lead will take responsibility for the overall quality of content, impacting client perceptions and AI learning.
• Innovative Environment — Opportunities to work on cutting-edge AI-powered marketing tools and systems.
• Collaborative Culture — A small, remote team that values honest communication and professional growth.
• Professional Growth — As the AI systems evolve, so does this role, allowing for upward mobility based on individual ambition.
• Purposeful Impact — The work done directly aids law firms in building trust and growing their practices, making each contribution meaningful.

Compensation

The role offers competitive full-time compensation based on the candidate's skills, experience, and location. With the initial phase consisting of a paid 30-day trial, both parties can assess the fit before a long-term commitment.

This job offer was originally published on weworkremotely.com