Geocodio: Lifecycle Email-Focused Marketing Manager

Related keywords: email marketing remote jobpart time remote job nycremote job nyc

Job Overview

Geocodio, a leading company with a focus on location data and mapping services, is on the lookout for a Lifecycle Email-Focused Marketing Manager. This full-time role is designed for individuals with a passion for email marketing, who thrive in a remote work environment, and have a keen interest in converting users into satisfied customers.

Company and Location

The position is remote and welcomes applicants from any location, although it strictly requires individuals to reside between the Eastern Standard Time (EST) zone (like Toronto, NYC, and Lima) and the Eastern European Summer Time (EEST) zone (such as Helsinki, Athens, and Cairo).

Key Responsibilities

Email Marketing Focus

The main aspect of this role involves email marketing where 75% of your job is dedicated to this form of outreach. You will:

• Set up Geocodio on a competent email marketing platform to facilitate efficient communications.
• Develop the strategy for, execute, and monitor multiple email campaigns aimed at both new and existing users. Your work will include creating engaging copy and flowcharting email series.
• Lead the optimization of transactional emails, ensuring communication is effective and retains customer interest.
• Generate and distribute monthly newsletters that provide updates and insights about Geocodio’s offerings.
• Analyze and take ownership of metrics like user activation, retention, and re-activation.

Additional Marketing Tasks

The remaining 25% of your time will involve assorted marketing duties, including:

• Crafting educational content that appeals to various audience segments to stimulate new signups and engagement.
• Collaborating with team members to produce appealing video content, blog posts, and website updates that resonate with users.

Required Skills and Experience

Essential Qualifications

The ideal candidate will have:

• Practical email marketing experience, specifically for B2B software companies.
• Proven track record of running activation and re-activation campaigns.
• Strong writing skills in English, with the ability to communicate technical concepts to both developers and non-technical users.
• Familiarity with relevant analytics to assess campaign performance and drive improvements. This includes synthesizing qualitative and quantitative data from customer interactions.
• A creative mindset, the ability to work independently, and the drive to take initiative.

Preferred Characteristics

The hiring team values diversity, creativity, and ethical marketing practices. Candidates who are enthusiastic about data-driven insights and have a solid ethical foundation in their marketing background are highly preferred.

Salary and Benefits

Competitive Compensation

Geocodio offers a competitive salary package ranging from $65,000 to $115,000 annually, depending on experience and location. This includes performance-based bonuses that enhance overall earnings.

Additional Employee Benefits

• Paid vacation, national holidays, and unlimited sick leave.
• Paid parental leave, retirement savings with a company match, and comprehensive health insurance coverage.
• A work culture that values team well-being and promotes balance, encouraging engagement in wellness activities as necessary.

Work Environment

This is a 100% remote role, with all employees working from various locations, primarily across the US and Europe. Flexibility is essential, as you may have to accommodate meeting times outside standard working hours.

The Application Process

Steps to Apply

Interested candidates are encouraged to apply through a specific linked application form, including a brief introductory video to help verify authentic applicants. The interview process involves a discussion with the CEO, a paid sample assignment, team interviews, and a reference check.

Important Notes

Geocodio emphasizes the importance of no direct communication regarding the application status after submission. All potential employees will undergo a criminal background check as part of the hiring process.

Conclusion

Geocodio stands out not only for its competitive compensation and extensive benefits but also for its commitment to diversity and ethical marketing practices. This role is an excellent opportunity for marketing professionals seeking meaningful work in a collaborative and supportive environment. If you meet the outlined qualifications and are eager to embark on a journey with Geocodio, don’t hesitate to apply!

This job offer was originally published on weworkremotely.com