Growth Marketing Engineer

Overview of FairMoney

FairMoney is a pioneering mobile banking institution that specializes in providing credit services to emerging markets. Founded in 2017, FairMoney initially operated in Nigeria and has successfully raised nearly €50 million from distinguished global investors, including Tiger Global, DST, and Flourish Ventures. The company is committed to redefining the financial landscape for underserved communities through innovative solutions.

Company Mission and Services

FairMoney aims to construct a cutting-edge mobile banking platform and a point-of-sale (POS) solution specifically designed for emerging markets. Its journey began with the launch of a digital microcredit application available exclusively on Android and iOS devices. The range of services offered by FairMoney has significantly expanded over the years, and now includes a full suite of financial products: current accounts, savings accounts, debit cards, and sophisticated POS solutions tailored to meet both merchants' and agents' needs.

Work Culture and Diversity

FairMoney prides itself on its diverse workforce, representing over 27 nationalities. This multicultural team collaborates to achieve the company’s mission of reshaping financial services. FairMoney fosters an environment where innovation and creativity thrive, making it an attractive workplace for individuals passionate about financial technology.

Role Overview: Growth Marketing Engineer

The position being offered is for a Growth Marketing Engineer. This role is a unique hybrid of marketer, data engineer, and growth hacker. The key responsibilities include building, maintaining, and scaling the technical foundation for user acquisition and performance marketing. The Growth Marketing Engineer will ensure accurate tracking across web, app, and marketing measurement platforms (MMP), enabling smarter campaign decisions and measurable growth through precision, automation, and experimentation.

Key Responsibilities

Attribution & Tracking Infrastructure

• Own end-to-end setup and maintenance of marketing measurement platforms like AppsFlyer, Adjust, and Firebase.
• Ensure accurate attribution of user activity across various channels, including Google Ads, Meta, and TikTok.
• Design and manage complex deep linking structures and implement privacy-compliant tracking measures.

Data Quality & Growth Analytics

• Standardize event taxonomies and support BigQuery data pipelines.
• Create and maintain growth dashboards using tools such as Google Analytics 4, Looker, PowerBI, and Tableau.
• Monitor tracking issues, discrepancies, and data quality.
• Conduct cohort and LTV analysis, as well as Customer Acquisition Cost (CAC) diagnostics.

Growth Experimentation & Automation

• Support campaign testing and automation using APIs.
• Run A/B tests to optimize creative strategies across different audiences and channels.
• Automate budget pacing and performance alerts for various campaigns.

Tooling & Integrations

• Manage the MarTech stack, including MMPs, SDKs, and CRM tools.
• Oversee Conversion API integrations and ensure quality assurance for tracking during app releases.

Key Performance Indicators (KPIs)

• Maintain attribution variance under 5%.
• Achieve 99%+ event tracking reliability.
• Improve Cost Per Install (CPI) and Conversion Rate (CVR) metrics.
• Provide real-time reporting on all campaign activities.

Required Skills

The ideal candidate for the Growth Marketing Engineer position should possess:

• 3-5 years of experience in growth marketing, analytics, or MarTech engineering.
• Familiarity with various marketing measurement tools including Adjust, AppsFlyer, and GA4.
• Strong understanding of attribution models, SKAdNetwork, and user event flows.
• Knowledge in SQL or BigQuery is essential, and familiarity with Python or JavaScript for automation is considered a bonus.
• Excellent cross-functional collaboration and communication skills are crucial to thrive in this role.

Benefits of Working at FairMoney

FairMoney offers an attractive benefits package to its employees.

• Employees are entitled to 25 days of paid vacation plus sick and public holidays.
• Remote work is available, provided there is a significant time zone overlap with Central European Time (CET).
• The company offers a training and development budget to encourage professional growth.
• Employees may enjoy paid business trips to facilitate team collaboration and networking.

Recruitment Process

Candidates interested in applying for this role can expect the following recruitment process:

1. A screening call with a recruiter lasting approximately 30 minutes.
2. A technical interview with the Head of Growth to assess relevant skills and experience.
3. A final interview with the Chief Credit Officer and Chief Product Officer.

This structured interview process is designed to find the right talent that aligns with FairMoney’s values and goals, ensuring both the company and its employees thrive together. Overall, the Growth Marketing Engineer role at FairMoney presents an excellent opportunity for professionals seeking to advance their careers in a growing company committed to innovation in fintech.

This job offer was originally published on himalayas.app