Growth Marketing Manager

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Overview

The position of Growth Marketing Manager at Base360.ai provides an exciting opportunity for marketing professionals looking to make a significant impact. This role is designed for individuals eager to harness their skills in growth marketing to accelerate the global adoption of an innovative AI-powered operating system tailored for the short-term rental industry. Base360.ai aims to automate and optimize the operations of property rentals and is looking for a candidate who is not just a marketer but a growth driver, capable of leading campaigns that will position the company as a leader in the market.

Job Responsibilities

The Growth Marketing Manager will be responsible for several key areas:

Lead Generation & Campaigns

• This involves building, segmenting, and activating targeted lead lists with the help of smart automation tools. The candidate will launch high-performing outbound campaigns utilizing email, LinkedIn, and various paid advertising channels.

Funnels & Landing Pages

• Designing, testing, and iterating conversion-optimized sales funnels and landing pages will be crucial. The Growth Marketing Manager will experiment with messaging, calls to action (CTAs), and visual elements to ensure maximum audience engagement.

Acquisition & Awareness

• The successful candidate will scale paid campaigns across platforms like Meta, Google, and LinkedIn, and will also work on building visibility within short-term rental (STR) and software-as-a-service (SaaS) communities. A focus on driving organic growth through search engine optimization (SEO), webinars, and content strategies is also expected.

Conversion & Retention

• The role will involve optimizing demo, trial, and referral processes to enhance user activation and retention. Collaboration with product and operations teams will be necessary to refine onboarding processes and reduce user churn.

Analytics & Experimentation

• Key metrics such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and return on investment (ROI) will need to be tracked and reported. Weekly experimentation will be part of the role, allowing the Growth Marketing Manager to identify successful strategies and eliminate those that do not work. Translating data insights into actionable growth decisions is vital.

Required Skills

Candidates looking to apply for this position must possess:

• 1–5 years of experience in growth, performance, or SaaS marketing.
• A proven track record in managing paid campaigns, outreach, and automation workflows.
• Hands-on expertise in tools such as HubSpot, Apollo, Lemlist, or similar marketing tools.
• A strong analytical mindset, being fluent in data while not shying away from taking creative risks.
• Excellent written and verbal communication skills are a must.

Bonus Skills

• Experience in SaaS, marketplaces, or hospitality technology is a plus and could provide an advantage.

Salary and Benefits

While the specific salary for the position is not mentioned, the company does emphasize a competitive salary structure paired with performance-based incentives. Additionally, the role offers equity after a period of six months, demonstrating the company’s commitment to rewarding staff based on their contributions. These aspects indicate a focus on not just attracting top talent but also keeping them motivated and invested in the company's success.

Company Culture

One of the appealing aspects of the job is the company culture at Base360.ai. The organization seeks individuals who are builders and have a passion for innovation. Enjoying a workplace free from bureaucratic red tape, employees can expect to directly engage with founders and have a voice in the strategy and implementation of marketing initiatives. There is a significant emphasis on measuring results over processes, giving SEO-focused marketers a chance to experiment and innovate.

Why You Should Apply

This role is ideal for those who are driven, results-oriented, and are eager to create an impact in their work. Base360.ai prides itself on creating a space where top talent can thrive and make meaningful contributions to the company's vision of redefining property automation via AI solutions for the global rental market. The flexibility of working from anywhere combined with the dynamic nature of the team adds to the allure. Individual accountability is stressed, and those applying should be striving for excellence in their field of expertise.

Final Note

For job seekers, this opportunity represents a chance to work in a rapidly evolving industry segment and to be part of a team that's shaping the future of property rentals through technology. If you are someone who avoids a mundane, predictable work life and prefers a more dynamic, ambitious environment where you can push boundaries, the Growth Marketing Manager role at Base360.ai might be the perfect fit.

This job offer was originally published on jobicy.com