Growth Marketing Specialist

Overview of the Role

The position of Growth Marketing Specialist at Upsun is a vital role within the company, focusing on driving awareness, demand, and revenue growth through creative and data-driven digital marketing strategies. Upsun is known for its cloud application platform tailored for hybrid teams, where both AI and humans collaborate effectively. The specialist will work to inspire and engage developers and IT leaders, converting interest into meaningful actions through various marketing initiatives.

Company Profile

Upsun, previously recognized as Platform.sh, operates in the tech sector, offering a cloud application platform that prioritizes both human and AI elements. The company prides itself on promoting efficiency and performance in software development. Upsun aims to provide innovative solutions that enhance clients' operations while ensuring a supportive environment for its employees. The organization has established itself as a B Corp, emphasizing its commitment to social and environmental responsibility.

Job Responsibilities

The role entails a broad array of responsibilities aimed at ensuring successful campaign execution and marketing effectiveness.

Campaign Strategy & Execution:

• Design and launch marketing campaigns across multiple platforms such as Google, LinkedIn, and YouTube.
• Generate a qualified lead pipeline while meeting growth targets.

Creative Development & Testing:

• Collaborate with the design team to create compelling campaign assets, which include ad copy and landing pages.
• Execute A/B testing strategies to optimize performance.

Data-Driven Optimization:

• Analyze campaign performance by measuring metrics such as ROI, conversion rates, and engagement levels.
• Adapt future strategies based on insights gleaned from data.

Keyword Research & SEM:

• Conduct keyword analysis to guide content creation strategies and improve overall visibility and lead generation.

Customer Journey Evaluation:

• Review the entire user journey across multiple touchpoints to identify areas for improving conversions and reducing friction.

Lead Management:

• Oversee the handoff process to the sales department to ensure a smooth transition of qualified prospects through the sales funnel.

Cross-Functional Collaboration:

• Work closely with internal teams (Product Marketing, Sales, Advocacy) and external agencies to ensure campaign goals and messaging are aligned.

Innovation & Experimentation:

• Stay updated on platform advancements and test emerging tools or strategies to enhance marketing performance.

Required Skills

The Growth Marketing Specialist position requires a unique blend of skills that encompass both analytical capabilities and creative problem-solving. Candidates should possess:

• Campaign Management Expertise: Proven experience launching multi-channel paid campaigns that yield measurable outcomes.

• Analytical Acumen: A strong comfort level with data, including the ability to analyze metrics and communicate performance effectively.

• Creative Problem-Solving: An aptitude for crafting engaging ad copy and innovating across various formats.

• Technical & Tool Proficiency: Familiarity with tools and platforms like Salesforce, Google Suite, and ClickUp, alongside a solid understanding of analytical tools that drive digital marketing performance.

• Cross-Functional Collaboration skills: The ability to work seamlessly with diverse teams ensuring brand messages resonate across channels.

• Organization & Ownership: Project management skills, maintaining accountability from ideation through to implementation.

• Continuous Improvement Mindset: A curious and adaptable nature, eager to keep pace with evolving marketing trends and technologies.

• Industry Familiarity: A general understanding of the tech landscape, particularly related to developer audiences and SaaS/PaaS environments.

Preferred Qualifications

While not mandatory, applicants with the following qualifications may have an advantage:

• Experience in a PaaS or Cloud Application Platform.
• Knowledge of developer ecosystems and experience in executing global marketing campaigns.

Work Environment

Upsun supports remote working arrangements as part of its foundational culture. The role specifically targets applicants from Spain, France, The UK, or Germany. The company values flexibility and collaboration, boasting a diverse and inclusive work environment that encourages contributions from all employees. Upsun emphasizes that they do not provide visa sponsorship, so candidates must be legally authorized to work in the specified countries.

Compensation and Benefits

While specific salary information is not provided in the description, Upsun offers a competitive compensation package that includes:

• Flexible PTO
• Comprehensive healthcare coverage for employees across various countries
• Opportunities for professional development
• Company stock options
• An annual team gathering
• Internet reimbursement
• Remote work travel programs

Conclusion

The Growth Marketing Specialist role at Upsun presents an exciting opportunity to join a dynamic and impactful digital marketing team. Candidates interested in working in a flexible, globally diverse environment can apply. The company's commitment to innovation and social responsibility further adds a meaningful dimension to the role, ensuring that employees feel their work contributes to a larger purpose.

This job offer was originally published on jobicy.com