Growth Marketing Specialist

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Overview of the Position

Headway.co is seeking a Growth Marketing Specialist to join their innovative team. This role is crucial for the company, which aims to transform the mental health care system by making therapy accessible through technology. Headway has created the first software-enabled national network of mental health providers who accept insurance, addressing a significant gap where a majority of providers do not offer this option. The company, established in 2019, has rapidly expanded to a network of over 45,000 mental health care providers nationwide, serving over one million patients.

Job Location

The position is remote, allowing candidates from across the USA to apply. Headway also provides the option to work from their offices located in major cities like New York City, San Francisco, and Seattle.

Essential Responsibilities

As a Growth Marketing Specialist, you will be entrusted with a variety of tasks aimed at enhancing Headway’s marketing initiatives. Your responsibilities will include:

• Designing and launching comprehensive paid marketing campaigns aimed at acquiring new clients.
• Collaborating with channel leads to meet monthly cost and volume goals for various marketing channels such as paid search and paid social.
• Maintaining a dynamic roadmap of creative, messaging, targeting, and optimization tests to continuously stimulate growth for the organization.
• Supporting the development of new landing pages and digital touchpoints that enhance the customer journey.
• Experimenting with new advertising tools and placements to initiate fresh marketing strategies.
• Contributing to brand marketing efforts while evolving into a subject matter expert in the field over time.
• Analyzing and delivering detailed reports on channel performance insights regularly.
• Working closely with internal teams to ensure the effectiveness of marketing programs.
• Staying updated on the ever-changing digital marketing landscape, including HIPAA regulations, to maintain compliance and effectiveness.

Required Skills

To be a suitable candidate for the Growth Marketing Specialist role, you must possess the following skills and experience:

• A background of 2-4 years in digital marketing, particularly in launching and optimizing performance marketing campaigns efficiently.
• Experience with major channels like Facebook, Google, and LinkedIn, especially in B2B environments.
• Strong analytical skills; a passion for leveraging data to derive insights and inform marketing strategies.
• Detail-oriented and process-driven approach to manage tasks and meet deadlines without compromise.
• Exceptional critical thinking abilities with a proactive mindset.
• Prior experience in a high-growth tech environment or relevant agency experience is a plus.

Compensation and Benefits

The expected base salary for this role ranges from $84,320 to $124,000. Compensation may vary based on your qualifications, experience, and geographic location. Headway is committed to providing a comprehensive and competitive total rewards package that includes:

• Equity Compensation, enabling employees to partake in the company's growth.
• Comprehensive medical, dental, and vision coverage for employees and their families.
• 401K retirement savings options to secure their financial future.
• Work-from-home stipends to assist with home office needs.
• Paid therapy reimbursement to promote mental well-being among employees.
• A generous parental leave policy of 16 weeks for eligible employees.
• Accessibility to an Employee Assistance Program (EAP) for additional support.
• A flexible paid time off (PTO) policy and 13 paid holidays each year, plus a holiday break between December 25th and December 31st.
• Opportunities for training and professional development to enhance personal and career growth.

Company Commitment

Headway is dedicated to fostering an inclusive workplace that reflects the diversity of the mental health challenges they aim to address. They appreciate the varying experiences and backgrounds of their employees and actively promote equality in hiring practices. The company provides reasonable accommodations to individuals with disabilities to ensure a fair selection process and work environment.

Conclusion

For anyone looking to make a genuine impact in the mental health sector, this Growth Marketing Specialist position at Headway is an exciting opportunity. By driving effective marketing strategies, you will contribute to making mental health care accessible to thousands. With competitive compensation, flexible work arrangements, and an inclusive culture, Headway represents a fantastic career choice for skilled marketing professionals seeking to join a mission-driven organization.

This job offer was originally published on jobicy.com