Head of Brand Growth

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Job Overview

Gather & Gather is seeking a Head of Brand Growth to support the ongoing development and success of its brand. The company specializes in maximizing the potential of food in the workplace, emphasizing the importance of food not just as fuel but as a means to enhance productivity and happiness. The role is designed for a professional passionate about creating impactful marketing strategies in a food service context. This position is available nationally, but requires good access to London, and offers a structured workweek of 40 hours from Monday to Friday.

Key Responsibilities

The Head of Brand Growth will engage in a variety of responsibilities:

• Create and execute comprehensive marketing strategies aimed at driving brand awareness, customer retention, and acquisition for both B2B and B2C clients.

• Support adoption of industry best practices while unlocking growth opportunities for the brand.

• Develop and execute a marketing calendar that aligns with business objectives.

• Establish exceptional cross-functional relationships that facilitate the implementation of effective marketing campaigns across various channels.

• Collaborate with the Food, Procurement, and Design teams to create compelling food concepts from research to execution.

• Manage and optimize digital marketing channels, including organic social media and email marketing, alongside other online advertising efforts.

• Carefully analyze campaign performance metrics, adjusting strategies as necessary to reach marketing goals.

• Play a pivotal role in planning and executing photo and video shoots, ensuring visual content aligns with the brand's aesthetics and messaging.

• Oversee the creation of marketing materials, including graphics and content that reflect the brand's mission and vision.

• Consistently maintain coherence in brand messaging across all materials.

• Identify market opportunities generated through competitor activities and market research.

• Foster a collaborative and innovative team culture, encouraging creativity and strategic thinking across the team.

• Collaborate with various teams to explore and capitalize on new opportunities aligned with the brand’s overarching objectives.

• Create, monitor, and report on support tools that assist operations teams in achieving brand and marketing objectives.

Required Skills

Candidates for the Head of Brand Growth position should possess skills and qualities that align with the following:

• A positive attitude, excitement about the food industry, and a strong desire to excel.
• Proven experience in executing successful commercial marketing strategies within a food service environment or a closely related field.
• Ability to create assessment and evaluation methodologies to gauge success and foster ongoing improvement.
• Excellent collaboration, communication, and team-building skills.
• Comfort in challenging existing operational methods and gaining team consensus.
• A breadth of skills across various aspects of marketing, emphasizing audience development and campaign success.
• Competence in tools like Google Analytics for digital performance tracking, content creation, and social media reporting.
• Experience navigating complex stakeholder landscapes while effectively managing competing priorities.
• Strong commercial, retail, and creative skills together to achieve business targets.
• Attention to detail coupled with effective communication and decision-making capabilities.
• Insight into the characteristics that define a high-performing team.

What's in it for You?

Gather & Gather offers various benefits and opportunities for personal and professional development:

• Access to Personal Development and Training opportunities.
• Participation in a life assurance scheme.
• Inclusion in a pension scheme.
• Generous holiday allowance.
• Eligibility for private medical care.
• Eye care support and a robust wellbeing strategy, including access to an Employee Assistance Programme.
• Family-friendly support and a range of regular social events, fostering communication with leadership.
• A holiday purchase scheme enabling the acquisition of additional time off.
• Volunteering days and professional subscriptions, promoting community involvement and continuous learning.
• Recognition programs including long service awards and people awards, enhancing job satisfaction and employee engagement.
• Access to extensive high street discount vouchers, reflecting the company's commitment to employee wellbeing.

In summary, the position of Head of Brand Growth at Gather & Gather represents an opportunity not only to shape and grow a recognizable brand but also to work in a vibrant and supportive environment that values innovation and teamwork.

This job offer was originally published on jooble.com