Head of Lifecycle Marketing

Related keywords: email marketing remote jobmarketing manager remote jobrecruiter remote job

Overview

The position of Head of Lifecycle Marketing at Remote is an exciting opportunity to make a significant impact in the global employment sector. Remote specializes in helping organizations navigate the complexities of global employment, allowing businesses to effectively recruit, pay, and manage international teams. The company fosters a dynamic and future-focused work culture, emphasizing innovative solutions to common industry challenges.

Company Culture

Remote prides itself on a team that works asynchronously across various global locations. They aim to cultivate a unique work environment where diverse backgrounds and experiences are encouraged. With talent from six different continents, Remote promotes a culture of inclusion and collaboration within its workforce. The company values the input from each member and aims to create a best-in-class HR platform through diverse contributions.

Job Responsibilities

As the Head of Lifecycle Marketing, you will oversee and design strategies meant to enhance customer engagement, retention, and long-term value. Your functions will not only be strategic but also practical—building a high-performing team while innovating across the customer journey to maximize impact. Responsibilities include:

• Leading and mentoring a team of lifecycle and CRM marketers.
• Crafting and enhancing multi-channel lifecycle programs across email, in-app notifications, push notifications, SMS, and more.
• Partnering with teams from Product, Data, and Growth to create personalized, customer-centric experiences.
• Developing segmentation and targeting strategies to improve customer engagement, lower churn rates, and grow lifetime value (LTV).
• Establishing key performance indicators (KPIs) and ensuring rigorous testing, measurement, and iterating on lifecycle initiatives.
• Advocating for automation and data-driven decision-making across the lifecycle function.

Required Skills

To be successful in this role, applicants should possess:

• A proven track record in lifecycle, CRM, or retention marketing within a fast-paced setting.
• The expertise in building and scaling customer lifecycle programs across various channels.
• Strong analytical skills, with experience in utilizing data to inform both strategy and execution.
• The ability to manage and scale high-performing teams geared towards ownership and accountability.
• A deep understanding of customer segmentation, personalized messaging, and championing consumer experiences at scale.
• An entrepreneurial mindset that balances creative vision with operational effectiveness.
• Proficiency in English, both written and spoken, is essential for communication.

Experience with remote work is a plus, although not mandatory.

Application Process

The application process is streamlined and consists of several interviews designed to identify the best-fit candidate:

• Initial interview with a recruiter.
• Second interview with a hiring manager.
• Interview with team members (without managers present).
• A final Bar Raiser interview to assess additional competencies.
• Prior employment verification is also conducted.

Compensation and Benefits

The compensation for this full-time position ranges significantly based on various factors such as location, skills, and market conditions. The annual salary for this role typically falls between $179,300 and $302,600 USD. Remote emphasizes fair and unbiased compensation and provides competitive benefits including:

• Flexible paid time off and working hours to support work-life balance.
• 16 weeks of paid parental leave.
• Mental health support services.
• Stock options.
• Learning budgets and resources for professional development.
• Home office budgeting to support remote work setups.
• Capital for local in-person events or coworking spaces to promote collaboration.

Remote's Total Rewards philosophy fosters internal mobility, acknowledging employee growth and development. This compensation structure encourages fair pay equity across their global operations.

Work Environment

Remote employs an asynchronous work model which allows employees to arrange their schedules according to personal needs and lives rather than adhering to traditional meeting times. This approach balances ensuring productivity while also encouraging workers to prioritize their well-being and family life.

Conclusion

The Head of Lifecycle Marketing position offers a unique chance to drive impactful change in the global employment space. At Remote, you will have the opportunity to lead a team that plays a crucial role in the organization’s growth, while also benefiting from flexible working conditions and competitive compensation. Interested candidates are encouraged to apply with their CV in PDF format and are also welcome to share their LinkedIn profiles if they do not have an updated resume. As Remote is an equal opportunity employer, they seek a workforce that reflects diverse backgrounds and experiences.

This job offer was originally published on jobicy.com