Head of Marketing Growth

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Overview

Happy Money is a leading consumer finance company dedicated to helping people achieve their goals through responsible lending. With a focus on responsible lending and a fully digital platform, Happy Money partners with various financial institutions to originate high-quality credit solutions, helping over 300,000 members take control of their financial futures.

Job Role

The organization is looking for a Head of Marketing Growth, a critical position aimed at spearheading customer acquisition initiatives for their personal loan business. This role's primary focus is on scaling loan originations, with the ideal candidate being a data-driven marketer with experience optimizing customer acquisition costs.

Key Responsibilities

The Head of Marketing Growth will lead a high-impact team responsible for executing and optimizing multi-channel campaigns. The specific tasks include:

• Leading the customer acquisition strategy targeting scalable and profitable growth.
• Developing and scaling performance marketing strategies across various channels like direct mail, email, affiliate, and digital marketing initiatives.
• Acting as a servant leader by hiring, developing, and mentoring a team of talented marketers.
• Driving go-to-market and product marketing by effectively articulating value propositions and aligning product positioning.
• Fostering a culture of experimentation with a focus on optimizing channel performance and reducing Customer Acquisition Cost (CAC).
• Monitoring the competitive landscape to identify improvement opportunities in customer experience.
• Enhancing the overall brand and marketing performance.
• Staying current with marketing technologies, including AI, to optimize strategies.

This position requires cross-functional collaboration with other teams, including Risk and Analytics, Finance, Technology, and Operations.

Required Skills

Candidates should possess the following skills and qualifications:

• 10+ years of marketing experience, particularly in customer acquisition, overseeing significant budgets linked to revenue targets.
• At least 5 years of experience managing marketing teams.
• Background in the Consumer Lending industry or related fields, with an understanding of how marketing strategies align with credit risk and regulatory environments.
• Proven track record of success in scaling lending products and managing customer acquisition funnels.
• Proficiency in various marketing channels such as affiliate marketplaces and paid digital strategies.
• Familiarity with attribution models and the use of marketing technologies.
• Strong communication and execution skills in developing clear marketing strategies.
• Analytical throughout leadership roles, fostering a culture of data-driven decision-making.
• Ability to recruit and retain high-performing talent while fostering a high-performance culture with empathy.

Bonus Skills:

• Knowledge in designing and building CRM platforms.
• Experience in growing a mission-driven brand.

Salary and Benefits

While the text does not specify the exact salary range, it does offer generous benefits, which include:

• Comprehensive medical, dental, and vision insurance options.
• Annual bonuses based on both individual and company performance.
• Long-term incentives that depend on company growth.
• 401(k) plan with matching contributions.
• Flexible paid time off (PTO).
• Monthly Health and Wellness Days.
• Paid parental leave for up to 12 weeks.
• Company-paid short and long-term disability and life insurance.
• A monthly tech stipend to assist with remote work.

Company Culture

Happy Money fosters a fully distributed workforce and is committed to diversity and inclusivity. They are an equal opportunity employer, ensuring not to discriminate against any candidates based on race, gender identity, sexual orientation, age, or disability. They also actively seek to accommodate individuals with disabilities.

Conclusion

This is a unique opportunity for experienced marketers who wish to take on a leadership role in growth marketing for a company that prioritizes responsible lending. This role is pivotal in driving customer acquisition and shaping the future of Happy Money as they continue to expand their impact in the finance sector.

This job offer was originally published on himalayas.app