Head of PPC

Related keywords: quality assurance remote jobremote job arizonadigital marketing remote job

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Overview

Tree Care Marketing Solutions, a digital marketing agency focused on the tree care industry in the USA, is seeking a Head of PPC to lead their paid advertising initiatives. The company prides itself on delivering results through effective marketing strategies that cater specifically to tree service companies, showcasing a commitment to building long-term partnerships with their clients. The foundational ethos of the company revolves around delivering high-quality leads, creating stunning websites, and executing compelling content strategies. Their client retention rate speaks volumes about their ability to form enduring relationships, often intertwined with industry knowledge and personal connections.

Job Responsibilities

As the Head of PPC, your main responsibilities involve:

Strategy Development:

  • Develop and implement tailored paid search strategies that aim to increase visibility and generate high-quality leads.
  • Collaborate with digital marketing teams to create cohesive omnichannel strategies that integrate various marketing platforms, including Google Ads, Facebook, Instagram, and YouTube.

Campaign Management:

  • Oversee daily routine paid search activities, conducting tasks such as campaign planning, keyword research, A/B testing, and continuous optimization.
  • Identify new opportunities for growth through innovative paid search avenues while ensuring adherence to best practices and quality assurance processes.

Performance Tracking & Optimization:

  • Create effective reporting systems to measure marketing performance and track essential KPIs, including lead volume, cost per lead, and return on investment (ROI).
  • Adjust campaigns based on market conditions and competitive trends to maintain a strong market position, managing budgets efficiently.

Team Leadership:

  • Lead and mentor the paid search team, ensuring accountability in meeting performance targets and managing resource needs effectively.
  • Support the Lead Tracking team for accurate reporting and campaign tracking.

Client Communications:

  • Serve as the primary point of contact for key accounts to ensure optimal client experiences, actively participating in meetings and negotiations.

Working Environment

This role mandates a full-time commitment with operating hours requiring availability for at least four hours during the business hours of 9 AM – 5 PM Arizona time. It's essential to differentiate this from a side job or freelancing, as the position requires unwavering dedication.

Required Skills

To excel in this role, candidates must have:

  • A minimum of five years of experience in paid search specifically focused on lead generation (excluding e-commerce), showcasing a deep understanding of campaign management and strategic planning.
  • Preferred advertising agency experience with a notable success record in lead generation, especially in home service sectors.
  • Comprehensive knowledge of platforms like Google Ads, Meta, and YouTube, with capabilities in leading and developing teams.

Technical Skills Required:



  • Advanced proficiency in Google Ads, Google Analytics, and Meta Ads Manager, along with adeptness in lead tracking tools.
  • Familiarity with CRM systems and data analysis that feed into marketing effectiveness.

Communication & Leadership Skills:

  • Exceptional written and verbal communication skills to facilitate collaboration with global teams and U.S. clients effectively.
  • Strong analytical abilities, capable of leading teams while having a clear strategic vision.

Additional Attributes

  • Desired qualifications include Google Analytics certifications, insight into bid management tools, and a knack for insightful data analysis to translate into actionable marketing plans.
  • The office culture nurtures adaptability and a proactive mindset, encouraging candidates who keep abreast of industry changes.

Compensation and Benefits

The salary for the Head of PPC position ranges between $3,000 to $4,500 per month, commensurate with experience. This is a gross salary implying that candidates will be responsible for any tax-related matters. Top benefits of working with Tree Care Marketing Solutions include:

  • Fully remote work, offering flexibility and independence.
  • 18 days of paid time off (PTO) and provisions for sick leave.
  • Opportunities for professional development and industry training to stay updated on the latest marketing trends.

Application Process

Those interested must adhere to a structured hiring process that entails filling out an application through JobRack, creating a video introduction, completing test tasks, and participating in video interviews focusing on prior experience and suitability for the role. It’s vital for applicants to submit a high-quality application reflecting a thorough understanding of the job description, as Tree Care Marketing Solutions places immense value on finding the right fit for their team.

Conclusion

The Head of PPC position at Tree Care Marketing Solutions offers a dynamic role for a detail-oriented, data-savvy professional passionate about digital marketing and the tree care industry. This is more than just a job; it's an opportunity to drive significant impacts for clients while cultivating your own professional capabilities in a supportive environment.



This job offer was originally published on jooble.com

Tree Care Marketing Solutions

Remote

Marketing

Full-time

January 30, 2025

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