Head of UA

Related keywords: remote job virginiadigital marketing remote jobremote job us

This page contains product affiliate links.

Overview

Appodeal is a dynamic, US-based product company recognized for its significant presence in the mobile app monetization arena. With offices in Warsaw, Barcelona, and Virginia, as well as remote team members scattered globally, Appodeal champions diversity, collaboration, and innovation. Their mission is to help individuals discover and grow their talents while they work to carve a lasting impact in the mobile app industry.

Company Values

The culture at Appodeal revolves around several key values that guide their operations:

• Continuous Learning and Growth: Employees are encouraged to pursue personal development and career progression.
• Making an Impact: There is a strong commitment to leaving a meaningful mark on the mobile app sector.
• Solving Exciting Challenges: The company tackles complex problems supported by a talented team and mentors.
• Enjoying the Journey: Appodeal emphasizes the importance of enjoying the work process while striving towards achieving goals.

Job Position and Responsibilities

The Head of User Acquisition position is focused on strategic leadership and results-driven initiatives. The selected candidate will be tasked with creating and executing robust user acquisition strategies aimed at expanding their portfolio of casual, ad-monetized mobile games. Key responsibilities include:

• Developing a comprehensive user acquisition strategy that aligns with the company’s quarterly and long-term goals.
• Identifying and pursuing growth opportunities that maximize Return on Ad Spend (ROAS).
• Building and scaling a high-performing user acquisition team and optimizing operational efficiency for media buying processes.
• Leading business development efforts, including negotiating partnerships and dealing with networks.
• Collaborating with engineers for automation opportunities in campaign management and reporting.
• Working closely with the product and monetization teams to enhance Average Revenue Per User (ARPU).
• Analyzing performance data and providing insights to stakeholders while monitoring industry trends and competitor strategies.

Required Skills

Candidates must possess significant experience and a proven track record in user acquisition and media buying for mobile app products. Important qualifications include:

• Five years of experience in user acquisition/media buying.
• Proficient in creating strategies that focus on both growth and operational efficiency.
• In-depth knowledge of digital buying platforms, such as CPI networks, DSPs, and Google Ads.
• Strong problem-solving and critical-thinking capabilities in fast-paced environments.
• Exceptional communication skills to work collaboratively across departments and stakeholders.
• Past experience in resource allocation and optimal use of marketing budgets.
• Proficiency in Business English, both verbal and written.

Nice to Haves

Additional qualifications that would be beneficial include:

• Experience in scaling mobile games into the top 50 grossing apps.
• Familiarity with mobile casual evergreen games such as puzzles, word games, dominoes, or card games.

Salary and Benefits

While specific salary details are not disclosed in the job listing, working at Appodeal comes with the perks of being part of a diverse and impactful team. The company values innovation and encourages its employees to have a significant impact on the company’s growth trajectory.

Why Join Appodeal?

Joining Appodeal means being part of a team that values data, collaboration, and excellence. The company promotes transparency and aims to serve customers, teammates, and stakeholders, creating meaningful relationships and fostering trust. Their lean startup mentality emphasizes fast learning, adaptability, and iteration, empowering employees to take ownership of their roles and decisions.

With a compelling product and a mission that sparks excitement, Appodeal presents a unique opportunity for professionals to shape the future of mobile app success while enjoying a fulfilling and dynamic workspace.

Conclusion

For job seekers passionate about mobile app growth and user acquisition strategies, the Head of UA position at Appodeal could be a great opportunity. The role combines leadership, creativity, and problem-solving while being a pivotal part of a company focused on innovation in the mobile app sector. Potential candidates with the required skills and experience are encouraged to consider this opportunity to join a team that values growth and impact.

This job offer was originally published on himalayas.app