Headlight Glasses LLC is a profit-focused eCommerce brand that emphasizes Direct Response marketing principles, dedicated to improving night-time visibility for American drivers. Since its inception on October 31, 2022, the company has successfully generated over $3.4 million in profitable revenue primarily through Meta Ads, leveraging a straightforward Shopify landing page. This success positions Headlight Glasses as a scalable brand with significant growth potential in Conversion Rate Optimization (CRO).
Job Position
The company is currently seeking a CRO Man, or Conversion Rate Optimization Specialist, whose primary mission will be to elevate the company to achieve a remarkable $1 million pre-tax net profit during the designated season from October 1, 2025, to February 28, 2026. The role focuses on improving the post-click experience, which encompasses rebuilding the website's landing page, creating advertorial pages, testing offers, and increasing the average order value (AOV).
Responsibilities
In this role, the CRO Man will be responsible for:
Owning and overseeing the entire post-click experience to enhance user engagement and increase conversions.
Rebuilding and enhancing the current Shopify landing page, tailored to optimize user journeys.
Generating CRO and AOV ideas using modern tools like heatmaps, scroll maps, Google Analytics 4, pixel data, and AI technologies.
Implementing A/B tests and multivariate tests to validate hypotheses and drive conversion improvements.
Designing custom advertorial-style landing pages to resonate with target customers.
Reporting performance metrics daily during onboarding and weekly thereafter, maintaining transparency and accountability.
Work Schedule and Seasonality
The workload is anticipated to vary through the seasons, aligning with the company’s seasonal focus:
Oct 1 to Dec 21: Full-time, approximately 48 hours per week (6 days, Monday to Saturday).
Dec 22 to Feb 28: Full-time, around 40 hours per week (5 days, Monday to Friday).
Mar 1 to Sept 30: Part-time, roughly 16 hours per week (around 2 days).
Additional Work Details
Includes paid lunch breaks on full-time workdays and paid holidays (total of 5: Christmas, New Year’s, Memorial Day, Independence Day, and Labor Day).
This position emphasizes results over hours worked, allowing flexibility to meet targets effectively.
Exclusivity is vital; the ideal candidate must dedicate themselves solely to Headlight Glasses, without engaging with other clients or simultaneous projects.
Compensation Structure
The role offers a profit-sharing incentive capped at 10%, contingent on achieving profit benchmarks:
3% for pre-tax net profit exceeding baseline up to $500K.
5% for $500K profit.
7% for $750K profit.
10% for reaching $1M profit, with a cap on shares beyond that point.
Earnings Projections
If the target of $1 million pre-tax net profit is achieved, the expected earnings for the CRO Man could total around $99,600, inclusive of a $25,000 milestone bonus.
Example payout scenarios:
Profit of $500K yields around $7,380.
Profit of $750K results in $34,720.
Profit at $1M leads to $99,600, combining profit share and bonus.
Required Skills
To excel in this role, candidates must possess several key competencies:
A strong background in CRO within eCommerce, specifically in Shopify or one-product stores.
Proficient in using analytical tools such as GA4, Hotjar/Clarity, and understanding pixel data and heatmap analytics.
Capability to independently execute while remaining aligned with clear metrics and performance targets.
Strong creative skills in landing page design and effective Direct Response marketing knowledge.
Candidates must be USA-based and familiar with the nighttime driving experience, which influences customer pain points and buying decisions.
Commitment to the brand mission is essential, with preference given to candidates whose values align closely with the company's objectives.
Application Process
Interested candidates are encouraged to send an email to james@headlightglasses.com using the subject line "CRO Man.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
