Houzz: Lifecycle Marketing Manager

Related keywords: email marketing remote jobmarketing manager remote jobaccount manager remote job

Overview

Houzz is looking for a Lifecycle Marketing Manager to join its team, positioned as a fully remote opportunity for candidates across the globe. This role is key to enhancing customer engagement and driving revenue through strategic marketing initiatives tailored for Houzz Pro users.

About the Role

As a Lifecycle Marketing Manager, you will have the chance to be part of a dynamic team tasked with creating impactful communications. Your core responsibilities will take you through the strategy, execution, analytics, and reporting of marketing campaigns specifically directed toward Houzz Pro users via channels like email, push notifications, and SMS. Your involvement will span the complete cycle of campaign development, allowing for hands-on management of each initiative.

Collaboration is a critical aspect of this role, as you will partner with product, creative, data science, and engineering teams. Together, you will aim to deliver engaging experiences that convert into revenue for the company. Engaging in experimentation will lead you to derive insights that will be communicated to stakeholders and leadership regarding the effectiveness of your campaigns.

Key Responsibilities

In order to succeed in this role, you'll have to:

• Develop an in-depth understanding of the user journey for Houzz Pro customers, utilizing data insights to influence decision-making.
• Build and maintain a quarterly roadmap focusing on revenue retention and software engagement efforts.
• Lead and oversee the entire lifecycle marketing campaign process to meet business-related goals.
• Master the use of the company’s selected marketing automation platforms like Blueshift, Iterable, and Hubspot to operate efficiently.
• Collaborate with teams across the organization, particularly focusing on data quality for personalized and timely campaigns.

Required Skills and Qualifications

This position requires:

• A Bachelor’s degree in Business, Marketing, or a technical field.
• 4-6 years of experience in developing lifecycle marketing programs with a focus on automation, segmentation, and digital marketing channels.
• Proficiency with enterprise-grade Email Service Providers (ESPs) such as Eloqua, Braze, or Salesforce Marketing Cloud.
• Demonstrated experience in working cross-functionally to align goals and execute data-driven strategies.
• Strong analytical skills, with the ability to manage large datasets and ask critical questions based on data.
• Attention to detail—a necessity in ensuring error-free communications to a vast user base.

Additional Skills

Ideally, the candidate should also have:

• 5+ years of experience in operational tasks including A/B testing within lifecycle marketing frameworks.
• Comfort with basic SQL and familiarity with analytics tools like Tableau or Amplitude.
• The ability to navigate a fast-paced working environment successfully while maintaining collaboration across teams.

Salary and Benefits

Compensation for this role ranges from $120,000 to $135,000 per year. Additionally, Houzz offers a competitive benefits package which includes:

• Flexible Paid Time Off (PTO)
• A home internet stipend
• Medical, dental, and vision benefits
• Maternity/paternity leave programs
• An Employee Assistance Program (EAP)
• A Professional Development Reimbursement Program
• 401(k) retirement savings plans (available in both Pre-Tax and Roth options)
• Flexible Spending Accounts (FSA) for medical and dependent care costs
• Health Savings Account (HSA) with company contributions
• Access to a wellness program—Healthy at Houzz

This list of benefits shows Houzz’s commitment to its employees' work-life balance and overall well-being.

Company Culture and Value System

Houzz prides itself on being an Equal Employment Opportunity employer. They ensure all applications are evaluated regardless of factors such as race, gender, disability, or any other status protected by law. They value the diversity of their workforce and work to create an inclusive atmosphere that reflects this commitment within their workforce.

Conclusion

By joining Houzz as a Lifecycle Marketing Manager, not only will you be contributing to a unique and innovative company, but you’ll also be part of a mission-driven culture aimed at revolutionizing the home renovation and design experience. If you meet the qualifications and are excited about making an impact through marketing, this is your opportunity to explore!

For those looking to grow in a collaborative environment while driving significant marketing initiatives, apply to be a part of the Houzz team today!

This job offer was originally published on weworkremotely.com