TripleTen is actively looking for an Influencer Marketing Lead to join its growing team. This remote, full-time contract position aims to enhance the company's influencer marketing strategies, ensuring measurable business outcomes primarily within the USA market. As a leader in tech education, TripleTen empowers individuals to master new skills and embark on careers in tech, and this role is pivotal in driving that mission forward through effective influencer partnerships.
Job Responsibilities
The Influencer Marketing Lead will take charge of various influencer marketing initiatives. Key tasks include:
Developing and executing a comprehensive performance-driven influencer marketing strategy across multiple markets, focusing primarily on the US.
Managing and coordinating the work of multiple agencies, contractors, and vendors to ensure that marketing initiatives are aligned and executed effectively.
Building and nurturing relationships with influencers, spanning from micro to macro tiers.
Overseeing agency relationships and ensuring high-quality deliverables that adhere to Key Performance Indicators (KPIs).
Managing campaign budgets diligently, prioritizing performance metrics such as Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and Return on Advertising Spend (ROAS).
Designing and implementing A/B tests to optimize campaign performance and drive lead generation.
Required Skills
The ideal candidate should possess the following skills and experience:
A minimum of 4 years of experience in influencer marketing, showcasing a proven track record in lead generation and sales conversion.
Experience in managing small teams and maintaining relationships with marketing agencies, freelancers, and contractors.
Ability to negotiate and manage vendor contracts and service-level agreements effectively.
A strong understanding of performance marketing metrics with a history of campaign optimization.
Experience managing budgets across various vendors and channels.
Strong familiarity with major social media platforms, including Instagram, TikTok, and YouTube, alongside proficiency in various content formats.
Excellent English communication skills, both written and verbal.
Work Environment
TripleTen promotes a remote-first work culture, mirroring the environment of its bootcamp students. The organization values autonomy, offering you the freedom to envision projects and utilize the resources needed to accomplish them without micromanagement. Expect a supportive, close-knit team spread across various regions, primarily the USA, Europe, and LATAM.
Benefits
As part of your employment at TripleTen, you will enjoy:
Remote work flexibility in a full-time contract role.
The opportunity to gain hands-on experience in an ed-tech environment, understanding the nuances of online education tailored for adults.
Access to modern digital tools facilitating smooth collaboration within your team, such as Slack, Miro, and Notion.
An inclusive company culture that values diversity, coalescing individuals from different backgrounds and experiences.
Additional Information
The successful candidate will undergo a test assignment process post-application.
Currently, TripleTen is unable to provide H1B sponsorship opportunities in the USA.
This job description is intended for informational purposes and may not capture every responsibility associated with the role; management retains the right to modify duties as necessary.
TripleTen is committed to being an equal employment opportunity/affirmative action employer, welcoming all qualified candidates regardless of race, color, religion, gender, or any other legally protected factors.
Conclusion
This position is not just a job; it's an opportunity to be part of a mission-driven organization that is shaping the future of tech education. If you are passionate about influencer marketing and have the skills to drive results, consider applying for this exciting opportunity with TripleTen.
This job offer was originally published on jobicy.com
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