LatHire: Paid Ads Specialist

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Overview

LatHire is currently seeking a Paid Ads Specialist to join their team in a full-time position. This role specifically targets candidates located in Latin America. As a member of LatHire, you will be responsible for developing and implementing data-driven advertising strategies aimed at optimizing return on investment for e-commerce clients.

Responsibilities

Your core responsibilities will revolve around managing a diverse portfolio of clients. The role emphasizes a strong focus on metrics such as Customer Acquisition Cost (CAC), Net Contribution Return on Ad Spend (NC-ROAS), Effective Return on Ad Spend (eROAS), and other relevant targets. Here are the primary tasks you will undertake:

You will ensure the success of clients by executing tailored paid media strategies.

You should be adept at auditing an advertisement account and using the insights gained to shape a robust advertising strategy.

You will collaborate closely with the Growth Strategist to establish a paid social strategy that aligns with client objectives.

Data analysis will be fundamental to your success, as you will utilize ad account data and other metrics to inform optimizations and improvements.

Testing of creatives—both in-house and externally sourced—will also be part of your remit.

You will be responsible for maintaining clear communication with the Growth Strategist, regularly reporting on your findings, key learnings, and any bottlenecks encountered during the campaign.

An important aspect of your role will be ensuring that every action taken in an ad account is centered around the objectives and KPIs established by the Growth Strategist.

Furthermore, you will be tasked with preparing performance reports to share with both the Growth Strategist and clients, which may be scheduled weekly or monthly.

Required Skills and Experience

To be a successful candidate for the Paid Ads Specialist role at LatHire, applicants must possess certain qualifications. The desired experience includes:

• A minimum of two years working with paid social advertising on Meta at a high level.
• A thorough understanding of effective paid social testing and scaling methods.
• Strong analytical skills and proficiency in data-driven decision-making.
• Experience in utilizing ad account data to make real-time changes and optimizations.
• A high level of organization to maintain thorough ad account hygiene, including structured naming conventions and account organization.
• Previous experience with TikTok Ads is highly preferred, along with familiarity in managing advertisements for e-commerce brands.
• Ideally, you would have experience working in a seven- to eight-figure e-commerce brand or within an agency setting.
• Candidates should also demonstrate a robust understanding of Shopify and Direct-to-Consumer (DTC) e-commerce methodologies.
• Exceptional research skills will be necessary to adapt to diverse client needs quickly.

Work Environment and Culture

As a company, LatHire prides itself on offering a decentralized work environment where autonomy and accountability are key aspects of the jobs they provide. Employees are encouraged to take initiative and bring their insights to the table when it comes to improving ad strategies and client campaigns.

Salary Information

While the specific salary details are not mentioned in the job listing, candidates can expect competitive compensation typical of full-time positions within the field of digital marketing, particularly with e-commerce focus. Prospective employees may want to inquire or negotiate salary expectations during the interview process.

Application Process

If you're interested in this opportunity and possess the necessary experience and skills, you are encouraged to apply through the LatHire website. Make sure to prepare your application with detailed experiences that align with the requirements mentioned above.

Conclusion

In summary, the Paid Ads Specialist role at LatHire presents an exciting opportunity for candidates skilled in digital marketing and e-commerce strategies. Your expertise will directly impact the growth and success of client businesses through performance-driven advertising solutions.

This job offer was originally published on weworkremotely.com