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LawnStarter is a leading on-demand platform specializing in lawn care and landscaping services across the United States. Over the past decade, LawnStarter has expanded to 120 metropolitan areas, raised $30 million in funding, and acquired its largest competitor. This growth positions LawnStarter as a formidable leader in the outdoor home services market. The company's vision is to serve as a one-stop shop for all outdoor home service needs.
The Digital Growth Marketing Manager at LawnStarter plays a vital role in driving customer acquisition and enhancing brand reputation. The selected candidate will manage key acquisition and growth channels, focusing on improving lead quality, optimizing cost-per-lead, and ensuring outstanding customer experiences across multiple platforms.
Channel Management: The manager will supervise lead acquisition efforts, concentrating on optimizing digital channel performance to boost brand visibility. This includes mastering partnership, affiliate, and local listing channels to widen customer engagement.
Customer Success Oversight: Leading the partner success team, the role demands ensuring high service quality, achieving key performance milestones, and reinforcing relationships with top lead partners.
Reputation and Review Management: Responsible for managing ratings and reviews, this role entails actively responding to customer feedback to foster a positive brand image.
Pro Acquisition Management: The manager will oversee posting activities across channels to support pro acquisition, maintaining consistent signup momentum.
Process Automation: Utilizing tools such as Retool and Zapier, the position focuses on automating processes to enhance operational efficiency and reduce manual labor.
Referral Program Growth: Tasked with developing the referral program, the role uses strategic partnerships and inventive incentives to boost customer acquisition.
Cross-Functional Collaboration: The manager needs to align marketing strategies with broader company goals by collaborating with product, sales, engineering, and customer service teams.
Exploring New Channels: This includes evaluating new acquisition channels, testing strategies, and implementing tactics that yield improved ROI and business growth.
The ideal candidate will excel in various domains, including channel management expertise, experience with multi-channel acquisition, and data-driven marketing strategies:
Joining LawnStarter means becoming part of a celebrated workplace culture. LawnStarter was named one of the top places to work in Austin from 2018-2020 and in the U.S. in 2021. Employees enjoy working alongside humble, passionate, and intelligent peers. Additional benefits include remote work flexibility and a competitive salary ranging from $55,000 to $65,000, depending on experience.
Interested candidates can apply via the provided link.
This job offer was originally published on Jobicy
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
