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Launch Potato is a profitable digital media company that engages over 30 million monthly visitors through websites like FinanceBuzz and All About Cookies. As a data-driven organization headquartered in South Florida, it focuses on connecting consumers with leading brands using technology. The company has a remote-first culture that spans over 15 countries, emphasizing a high-performance environment motivated by speed, ownership, and measurable impact.
The job title is Lead Data Analyst, Marketing. This role is designed for individuals who are passionate about data analytics and possess a strong business acumen. The primary mission is to enhance decision-making across various business verticals, including Credit Cards and Banking, through effective data reporting and analysis. This position requires deep involvement with business teams, aiming to deliver insights that go beyond basic reporting.
The role demands proactive engagement with stakeholders to ensure the reporting infrastructure meets their needs. Here are key responsibilities:
Stakeholder Engagement: Work closely with different teams, including Yield, Paid Media, and Account Management, to understand reporting requirements.
Data Reporting Audit: Within the first month, the expected outcome is to audit existing reports, identifying inconsistencies and discrepancies.
Trend Analysis: Support business teams by uncovering critical trends through retrospective analyses, enabling them to make informed decisions.
Dashboard Standardization: Develop and standardize dashboards that aid in data-driven decisions while ensuring that they are easy to use and understand.
Performance Metrics: Establish and maintain a clear understanding of key performance levers to communicate insights effectively.
Collaborative Culture: Build strong working relationships and trust with the business team to facilitate mutual understanding and dependency.
Candidates interested in this position must possess a solid combination of skills:
Expertise in SQL: Ability to work with unstructured, complex data, drawing accurate insights without relying solely on clean data models.
Reporting Ownership and Literacy: Understand how data is consumed and leverage this to create standardized, effective reporting.
Performance Marketing Knowledge: Familiarity with metrics that directly influence business outcomes, such as campaign performance and conversion rates.
Advanced LookML Development: Experience with LookML or similar tools like Power BI or Tableau to architect complex data models with an understanding of their downstream impacts.
Curiosity and Business Depth: Driven to deepen understanding of the business, becoming a trusted analytical partner, not just a data builder.
To qualify for this role, candidates should have:
A minimum of 7 years’ experience in business intelligence or analytics, specifically focusing on performance or affiliate marketing.
Experience with end-to-end reporting, managing everything from data pipelines to user-friendly dashboards.
Ability to navigate messy and complex datasets, working with third-party data to reveal insights that are meaningful and business-moving.
Performance in this role will be measured against specific outcomes:
30 Days: Gain a comprehensive understanding of the reporting tools in use and begin to identify areas for improvement.
60 Days: Be able to articulate financial performance aspects of assigned verticals and begin executing on standardized reports.
90 Days: Implement a clear roadmap for effective reporting and gain familiarity with LookML necessary for making data model changes.
6 Months: Establish trust by offering educational insights and delivering a standardized analytics suite that enables self-service.
Year 1: Transition into a trusted owner of data reporting, producing consistent analyses that improve business outcomes and foster strong stakeholder relationships.
The base salary for this position ranges from $120,000 to $150,000 per year, with pay disbursed semi-monthly. Additionally, the total compensation package includes profit-sharing bonuses and competitive benefits, contributing to a comprehensive compensation structure. Notably, Launch Potato uses a performance-driven compensation model, meaning future salary increases will depend on both individual and company performance rather than standard cost-of-living adjustments.
Launch Potato promotes a diverse and inclusive work culture. The company is dedicated to creating a welcoming environment for all employees regardless of race, gender, age, sexual orientation, or disability. Their commitment to inclusivity is evident in their hiring practices and workplace policies.
If you’re someone who thrives in a performance-driven environment and has a passion for data analytics, the Lead Data Analyst, Marketing position at Launch Potato provides an excellent opportunity to accelerate your career in a growing company. With the chance to impact the business significantly, this role is designed for a candidate looking for both challenge and reward.
This job offer was originally published on jobicy.com
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