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Power Digital Marketing, a leading tech-enabled growth firm, is seeking a Lead Generation Account Director for their Client Services. The firm is renowned for its exceptional blend of marketing, consulting, and data intelligence, designed to empower brands in their pursuit of revenue growth and enhanced brand recognition. They pride themselves on being a people-first organization, valuing the diversity of experiences and backgrounds to drive their mission of growth.
The vision of Power Digital is to be recognized as the most valued and respected private growth marketing firm globally. Their mission is defined by a relentless pursuit of growth and innovation, operating with integrity, autonomy, and a determined spirit. Offering a full-service growth marketing portfolio that includes SEO, Content Marketing, Paid Media, Social Media Marketing, and more, Power Digital combines cutting-edge technology with strategic marketing practices.
In the role of Lead Generation Account Director, this position primarily focuses on collaborating with clients in the Lead Generation space. This individual will have extensive experience across various digital marketing channels and will be responsible for formulating strategies that drive client performance. The Account Director not only guides clients through the marketing landscape but also leads cross-functional teams of talented marketers, optimizing their efforts and ensuring client satisfaction.
Key responsibilities for the Lead Generation Account Director include:
Client Communication: Establishing strong relationships with client decision-makers, enhancing client satisfaction and retention through monthly check-ins and strategic discussions.
Marketing Strategy Development: Crafting comprehensive strategies across assorted marketing channels (paid, owned, earned) to meet or exceed client objectives. Proficiency in media planning and creating testing roadmaps will be essential.
Data Analysis and Insights: Utilizing analytics and first-party data tools like Google Analytics and Shopify to identify strategic opportunities and make data-driven decisions.
Performance Measurement: Creating frameworks to assess the performance and effectiveness of marketing initiatives, ensuring alignment with client goals.
Team Development: Practicing leadership through servant leadership and providing timely feedback to team members to enhance competencies and client results.
Renewing Contracts: Collaborating with Account Managers to lead client renewals and expansions through ongoing performance analysis and strategizing.
Utilizing AI technologies and Power Digital's proprietary Nova ecosystem to improve business processes and marketing efforts.
To qualify for this role, candidates should possess:
A Bachelor's Degree in Marketing, Communication, or a related field.
A minimum of 8 years of cross-channel digital marketing experience, ideally within a digital or media agency.
Proven ability to deliver high customer satisfaction scores through effective strategy execution.
Extensive experience with CRM or Marketing Operations platforms (like Salesforce, Shopify, Hubspot).
Ability to engage with clients at an executive level and clearly communicate metrics and strategies.
Strong campaign leadership skills, including end-to-end campaign development across multiple channels.
Entrepreneurial spirit and a positive, energetic attitude that encourages team growth and problem-solving.
Success in this role will be measured by:
Account Team Retention Rate of over 95%.
Net Revenue Retention target of 105%.
Quarterly goals for Service Expansion and client revenue growth.
Power Digital offers a competitive salary along with various benefits, including:
Base salary plus commission opportunities.
Comprehensive Medical, Dental, and Vision insurance with up to 100% employer contribution.
401(k) plan with 4% employer matching contributions.
Unlimited Time Off available from day one, plus Volunteer Time Off (VTO) hours.
Flexible work arrangements, including remote, hybrid, and in-office work environments.
Employee recognition programs, ongoing development opportunities, and participation in DEI initiatives. Continuous efforts are made to foster a welcoming culture that cherishes diversity.
Overall, the Lead Generation Account Director position at Power Digital Marketing presents an excellent opportunity for experienced digital marketers to advance their career in a supportive and growth-oriented environment. The emphasis on cross-functional teamwork, data-driven strategies, and effective client communication makes this role pivotal in forging stronger client relationships and delivering marketing excellence.
This job offer was originally published on himalayas.app
February 6, 2025
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This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
