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The position of Lead Marketing Insights Analyst at Forbes Advisor represents a significant opportunity for seasoned professionals in the data analytics field. This role focuses on harnessing data-driven insights to enhance business performance and support decision-making processes. The successful candidate will play a pivotal role in leading an insights team and collaborating across departments to turn complex data into actionable recommendations.
Forbes Advisor operates with a mission to empower readers with trusted advice and guidance, helping them make informed decisions. The company has extensive experience in various sectors, providing coverage across critical areas such as economic conditions, consumer credit, banking, and insurance. As part of a continuously evolving landscape, the organization is searching for a dedicated Lead Marketing Insights Analyst to spearhead its analytics team.
The Lead Marketing Insights Analyst will:
Investigate performance across multiple traffic sources and user journeys, offering recommendations to stakeholders based on findings.
Collaborate closely with product and development teams to translate requirements into technical data needs.
Contribute to ongoing reporting and fulfill ad-hoc data requests for Senior Management.
Elevate the organization from basic data reporting to predictive and prescriptive analytics.
Act as the primary data contact for specific business areas, liaising with General Managers to prioritize projects.
Communicate findings effectively to both technical and non-technical stakeholders of varying seniority levels.
Guide and support junior team members in their analytical tasks, ensuring high standards of output.
Manage projects efficiently, focusing on delivering value and establishing priorities based on business impact.
Candidates for this role should ideally possess:
Expert-level SQL skills, showing familiarity with advanced functions and complex datasets.
Proficiency in Python, alongside a sound understanding of data science concepts.
Knowledge of data obtained from various analytics platforms, particularly Google Analytics, as well as ad platforms like Google Ads and TikTok.
Strong communication skills, with the capacity to simplify complex data insights for non-technical audiences.
A keen attention to detail, paired with a strategic overview of organizational goals and outcomes.
Preference will be given to candidates with experience in SEM, Paid Social data analytics, and knowledge of collaborating with data scientists on machine learning workflows.
Forbes Advisor is committed to fostering a remote-first culture, offering employees flexible hours and a high-trust environment to facilitate a better work-life balance. Some of the additional offerings include:
Monthly long weekends by providing every third Friday off.
A wellness stipend, as well as comprehensive parental leave policies.
An opportunity to shape a world-class data platform within a globally recognized brand.
A collaborative environment where talented engineers and analysts work together to achieve shared objectives.
This position is an exciting opportunity for experienced data professionals looking to take their careers to the next level. If you’re passionate about translating insights from data into transformative business strategies, and enjoy working in a collaborative, innovative environment, applying for the Lead Marketing Insights Analyst role at Forbes Advisor could be your next big career step.
This role not only offers competitive salary options typical of senior positions within data analytics, considering the close collaboration with senior management, but it positions you to play a significant role in shaping the company’s data-driven decision-making process. Consider applying to be part of a mission-driven team aiming to make a difference in consumers' lives.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
