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The Lead Product Marketing Manager, specializing in Exchange Trading, is a vital role at Kraken, a company focused on the advancement of crypto and blockchain technology. This position focuses on accelerating the global adoption of cryptocurrencies, aiming for financial freedom and inclusion worldwide. Kraken, boasting a team of dedicated professionals known as Krakenites, provides an opportunity to influence the direction of crypto markets.
Kraken is recognized for its commitment to a mission-driven approach, which sets it apart in the tumultuous landscape of cryptocurrencies. With an emphasis on the ethical promotion and usage of digital assets, Kraken has become a respected name in the financial tech space, attracting industry experts and enthusiasts alike over its decade-long existence. The company's internal culture emphasizes collaboration and excellence, making it an appealing workplace for those passionate about the potential of cryptocurrencies.
As the Lead Product Marketing Manager, you will:
Define Product Marketing Strategy: Collaborate closely with teams across product management, sales, and corporate strategy to create a compelling go-to-market (GTM) vision specifically for order book services, advanced trading products, and institutional APIs.
Drive Go-to-Market Execution: Responsible for the planning and execution of GTM strategies associated with products like order books, liquidity services, and advanced order types.
Shape Market Narratives: Develop messaging that clearly displays the value Kraken offers to institutional clients, trading firms, and brokers, enhancing their understanding of the benefits of Kraken's exchange trading solutions.
Scale Institutional Adoption: Collaborate with sales and product teams to design programs that incentivize institutions to adopt Kraken’s offerings, which includes onboarding flows and enablement materials.
Commercialize Data and Infrastructure: Lead marketing campaigns around market data, analytics, and licensing to highlight Kraken's unique competitive advantages, particularly regarding data transparency and depth.
Empower Sales & Business Development: Develop resources such as collateral, playbooks, and content that facilitate the acquisition and retention of institutional trading clients.
Market & Customer Insights: Acquire in-depth knowledge of institutional trading dynamics, thereby translating practical insights into targeted marketing experiences that support revenue growth.
Monitor KPIs: Align all marketing efforts with tangible business metrics including revenue† and client retention to measure the effectiveness of campaigns and strategies.
Candidates interested in this role should possess:
Experience: At least 10 years of product marketing experience in environments such as financial services, fintech, or crypto, focusing on institutional trading or market infrastructure.
GTM Leadership: Proven capabilities in executing go-to-market strategies for financial products or services, showcasing solid results in acquisition and retention.
Strategic Understanding: Comprehensive knowledge of order book dynamics, market making, and institutional trading workflows, with an ability to communicate these concepts effectively.
Sales Enablement: Experience in creating content that engages clients and aids in the sales process, thereby promoting business growth.
Data-Driven Mindset: Proficiency in using trading metrics to judge marketing success.
Communication Skills: Strong written and verbal skills to articulate ideas across various formats and to diverse audience levels including technical teams and executives.
Resilience in Fast-Paced Environments: Ability to think strategically and act diligently in a rapidly evolving market.
Exact salary information is not provided in the job description. However, given the seniority and skill requirement of this position, candidates can expect a competitive salary typical for high-level roles within the fintech and crypto sectors. Additionally, Kraken's commitment to employee welfare usually includes various benefits that enhance job satisfaction, including potential flexibility in working arrangements.
This job listing is accepting applications on an ongoing basis, meaning there is no rigid deadline for applications. Interested candidates are encouraged to rephrase any personal identification markers on their resumes related to age or educational history as part of their confidentiality options. Kraken employs a strict merit-based hiring approach, welcoming applicants from diverse backgrounds and experiences regardless of whether they meet every listed requirement. Passion for crypto and a strong alignment with the company’s culture will be considered valuable attributes.
Kraken prides itself on fostering an inclusive environment where all talents are celebrated. As part of the Equal Opportunity Employer, the company encourages individuals from all walks of life to apply, ensuring a workplace free from discrimination. Keeping these principles in mind, candidates who feel they meet the skill level but not all specific criteria are still invited to submit applications, reinforcing an open and diverse job-seeking environment.
This job offer was originally published on jobicy.com
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