Leads Reacher: Digital Campaigns Manager (Meta & Google Ads)

Related keywords: digital marketing remote jobmarketing manager remote jobdata analytics remote job

Company Overview

Leads Reacher operates under the parent company, Industry Compete, which is a prominent data, automation, and competitor analytics service provider. The organization is recognized for its emphasis on work-life balance and a focus on delivering significant value to its clients. The company is in a growth phase and is expanding its digital marketing arm, which operates differently from traditional marketing agencies.

Role Summary

The position of Digital Campaigns Manager requires a passionate individual who will become an integral part of their fast-growing remote team. This role goes beyond just managing advertisements; it requires the expertise to manage and optimize the entire ad system. From campaign setup to performance optimization, the candidate will act as a bridge connecting clients with data and internal production teams. This includes ensuring that the client’s marketing objectives are met while providing clear, actionable insights based on performance metrics.

Key Responsibilities

1. Advanced Campaign Optimization: The primary focus will be on managing and scaling Meta Ads (Facebook/Instagram) and Google Ads campaigns by analyzing data daily to identify what strategies are most effective in generating leads.

2. Client Management & Communication: As the main point of contact for clients, the candidate will lead regular update calls, articulate complex marketing data, and render it understandable and actionable for business owners.

3. Go-Live Project Management: Overseeing new client builds will be essential to ensure that the company meets its target launch timeline of three weeks by coordinating efforts across onboarding, tech, graphic design, and copywriting teams.

4. Internal Coordination & Strategy: Translating client goals into specific briefs is necessary to ensure that landing pages, creatives, and automations meet the required standards set by Leads Reacher.

5. Quality Control: The Digital Campaigns Manager will ensure a seamless functioning of the entire conversion system by checking that pixels are firing correctly, automations are in place, and clients are receiving their leads effectively.

Required Skills and Experience

To apply for this position, candidates must fulfill the following qualifications:

• Advanced Media Buying Experience: A background in managing and scaling Meta Ads and Google Ads is crucial, typically requiring 3-4+ years in media buying.

• Elite Communication Skills: Excellent verbal and written communication skills in English are non-negotiable, as responsibilities include direct communication with business owners to explain strategies and performance metrics.

• Project Management Skills: Strong organizational abilities are needed to manage timelines and tasks across multiple clients and departments.

• Tech Literacy (GoHighLevel): Familiarity with the GoHighLevel tool is a valuable asset, enabling the candidate to understand CRM navigation and funnel logic even though they won’t be developing the tech stack independently.

• Self-Starter Mentality: Candidates should demonstrate a proactive approach, owning their responsibilities and working with high accountability in a fully remote environment.

Compensation and Benefits

Leads Reacher offers a competitive compensation of $40 per hour, with options for ABN/Contractor arrangements. The role is fully remote, allowing candidates to work from any location in the APAC region, provided they are available during standard AEST business hours. The company is flexible with work hours, offering full-time commitments but also open to part-time arrangements to suit individual lifestyles.

Additionally, the position provides opportunities for career growth, with the chance to scale into larger roles as the business continues to grow. Potential candidates can also earn sales bonuses based on achieving monthly sales goals. Collaboration and mentorship opportunities are abundant, as the selected candidate will work closely with the experienced Head of Marketing Strategy, further aiding their professional development.

Conclusion

This role at Leads Reacher represents an excellent opportunity for a driven individual passionate about digital marketing and analytics. By joining a company that champions innovative approaches to lead generation while supporting its employees' wellbeing, long-term career prospects and personal fulfillment are substantial.

This job offer was originally published on weworkremotely.com