Lime Holdings (PTY) Ltd: Online Paid Advertising Specialist (Full-Time, Exclusive Role)

Job Overview

Lime Holdings (PTY) Ltd is currently seeking an Online Paid Advertising Specialist for a full-time position. This remote role enables the successful candidate to operate from anywhere in the world, with a strong emphasis on availability in one’s own time zone and regular reporting. The role is designed exclusively for individual applicants, meaning it is not open to agencies or freelancers who are managing multiple clients. The job focuses on optimizing and scaling performance-based paid advertising campaigns across platforms like Google Ads and Bing Ads, as well as potential expansions into platforms such as Meta (Facebook/Instagram) and TikTok.

Headquarters and Employment Type

The headquarters of Lime Holdings is situated in Cape Town, South Africa. This role guarantees an influx of opportunities for digital marketing professionals seeking an impactful position in a fast-evolving industry. The role emphasizes the necessity of a full-time commitment, requiring the candidate to be highly engaged and proactive in campaign management and strategy.

Primary Responsibilities

The successful candidate will focus on various key responsibilities, including but not limited to:

Campaign Management: This involves creating, managing, and optimizing campaigns primarily on Google Ads and Bing Ads. The specialist will also be responsible for setting up and refining various types of campaigns, including Search, Display, and Retargeting campaigns. There is also a bonus opportunity to run campaigns on other platforms like Meta Ads and TikTok Ads, alongside maintaining multiple ad accounts across different brands or products, particularly in the finance sector.
Performance Optimization: Candidates will need to monitor daily performance metrics such as Cost Per Acquisition (CPA), Click-Through Rate (CTR), Return On Ad Spend (ROAS), and Conversion Rate. The role will see specialists tasked with eliminating underperforming segments and scaling successful campaigns while maintaining target CPA levels. All available tools on the advertising platforms would be leveraged for enhancing performance.
Campaign Expansion: This involves researching to expand keyword targeting, audience segments, and placements. Candidates must also test new ad formats and campaign structures while proposing and implementing A/B tests for creative elements.
Creative Management: The role expects the candidate to provide creative direction, request specific creatives from design teams, and ensure ad assets align with brand messaging and regulatory compliance.
Reporting & Strategy: Specialists will be responsible for delivering clear weekly and monthly reports that summarize key metrics and insights, along with strategic recommendations to enhance campaign performance over time.

Skills and Competencies

To excel in this position, candidates must possess a blend of technical and soft skills:

Technical Skills:

Advanced experience in Google Ads (Search, Display, Performance Max, Retargeting) and Bing Ads.
Familiarity with Meta Business Manager (Facebook and Instagram Ads) and TikTok Ads Manager is a bonus.
Proficient in using Google Tag Manager and Google Analytics (GA4), with practical knowledge of conversion tracking and audience segmentation.
A solid understanding of various keyword research tools and principles of ad copywriting.
Ability to allocate campaign budgets effectively and implement CPA-based optimization strategies.

Soft Skills:

A strong analytical mindset to support data-driven decision-making.
Proactive problem-solving abilities that demonstrate a test-and-learn approach to marketing challenges.
Excellent verbal and written communication skills to articulate strategies and reports clearly.
Capability to work independently while managing multiple accounts and projects.

Ideal Candidate Profile

The ideal candidate profile includes:

3 to 5+ years of hands-on experience in paid media, focusing primarily on search and display advertising.
Experience in direct-to-consumer or lead-generation initiatives, especially within compliance-sensitive sectors like finance or similar industries.
A performance-driven individual with a relentless ambition to lower CPA and increase advertising volume while maintaining high standards in execution.

Deliverables Expected:

Candidates will need to deliver:

Fully optimized and actively managed campaigns across various platforms.
Weekly and monthly performance reports summarizing activities and recommending adjustments.
Creative briefs and strategic growth recommendations aligned with campaign objectives.
Documented testing and learning roadmaps to capture insights from campaigns over time.

Salary Information

The salary for this position was not explicitly mentioned in the job description. However, typically in the industry, remuneration will be competitive, reflecting the skills and experiences required for such a role. Candidates are encouraged to discuss expectations during the interview process.

Conclusion

This is an excellent opportunity for professionals looking to further their careers in digital marketing, specifically in paid advertising roles. Candidates who desire a remote position with creative freedom while engaging in a challenging environment may find this position at Lime Holdings (PTY) Ltd a perfect fit. As the environment is geared towards self-motivated individuals, it promises to be a stimulating journey for the right candidate.

This job offer was originally published on weworkremotely.com