Louis Law Group: General Marketing Manager

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Introduction

Louis Law Group is in search of a General Marketing Manager to spearhead its digital marketing initiatives in a fully remote capacity. This law firm, known for its forward-thinking approach and fast-paced environment, emphasizes the need for hands-on experience in email marketing, social media marketing, and AI-powered automation. This position mandates working hours from Monday to Friday 9 AM to 6 PM EST, which all candidates must be prepared to comply with.

Job Responsibilities

The General Marketing Manager will have a critical role that involves various responsibilities, aimed at enhancing the firm's outreach and client engagement:

• Planning, executing, and optimizing email marketing campaigns that include newsletters, drip sequences, and other automated workflows.

• Managing and scaling social media marketing efforts across relevant platforms through content strategy, scheduling, engagement, and tracking performance metrics.

• Designing and maintaining AI-driven marketing automations for improved lead nurturing and operational efficiency.

• Developing a structured marketing calendar that aligns with both business goals and client intake objectives.

• Regularly monitoring performance metrics, generating clear reports for leadership, and collaborating to fine-tune the marketing strategy to meet growth objectives.

• Ensuring consistent brand representation and compliance across all marketing channels.

Key Performance Indicators (KPIs)

Success for this role will be evaluated based on several key performance indicators (KPIs), including but not limited to:

• Effectiveness of email campaigns measured by open rates, click-through rates, conversion rates, and overall deliverability.

• Growth and engagement measures on various social media platforms, including follower growth and overall engagement rate.

• Metrics related to lead generation and intake support, focusing on qualified leads, follow-up effectiveness, and conversion trends.

• Assessment of the implementation and efficacy of marketing automation systems based on time saved and response speed.

• Adherence to deadlines outlined in the marketing calendar and the consistency of reporting expectations.

  

Required Qualifications

This position is not entry-level and requires applicants to possess:

• A proven track record in hands-on email marketing and social media marketing.

• Demonstrable experience in utilizing AI tools and marketing automation platforms.

• Analytical capabilities for assessing marketing data to adjust strategies based on performance insights.

• Strong written communication skills and a keen attention to detail.

• The ability to work independently and manage deadlines effectively without constant supervision.

Portfolio Requirement

Applicants must submit a portfolio that includes the following to be considered:

• Examples of email marketing campaigns they have created.

• Management evidence of social media accounts or campaigns.

• Demonstrations of automation workflows or any AI-assisted marketing systems they have utilized.

Applications that do not come with a portfolio will not be reviewed or considered for the position.

Preferred Qualifications

While not mandatory, the ideal candidate may also possess:

• Experience in legal marketing or law firm marketing, which is highly desired given the nature of the agency.

• Familiarity with marketing professional services or regulated industries.

• General knowledge of CRM systems, intake workflows, and lead management best practices.

• Basic skills in design, copyediting, or content production, which can be beneficial for various marketing projects.

Conclusion

In summary, Louis Law Group is seeking a General Marketing Manager who can effectively enhance its digital marketing strategies. Candidates applying should have a robust background in relevant areas and be prepared to provide a portfolio showcasing their previous work. If you meet these qualifications and have a passion for digital marketing, consider applying for this opportunity to make a significant impact in a burgeoning law firm.

This job offer was originally published on weworkremotely.com