Manager, Digital Marketing

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Introduction

CrossFit is actively recruiting for the position of Manager, Digital Marketing, intended to enhance their marketing team. The successful candidate will play a significant role in shaping and executing CrossFit’s digital marketing initiatives.

Role Overview

The position involves a blend of strategic thinking, technical expertise, and hands-on execution aimed at generating impactful outcomes for the organization. As a visionary leader, you will be responsible for developing and implementing digital strategies aligned with CrossFit's overarching business objectives. Importantly, you will also participate actively in execution, driving a results-focused approach to marketing.

Key Responsibilities

The role encompasses several core responsibilities including:

Email Marketing: You will design and execute email campaigns that nurture leads, engage customers, and drive conversions. The responsibilities in this domain include general setup, quality assurance, managing email lists, segmenting audiences, A/B testing, and analyzing results to optimize performance. You will be required to work collaboratively across functions to continuously enhance lifecycle marketing strategies and the overall customer journey. Additionally, generating reports will be a key aspect to track business KPIs and inform strategic decisions.

Digital Strategy Development: Developing comprehensive digital marketing strategies that align with business objectives is crucial. Staying aware of industry trends, emerging technologies, and digital marketing best practices will aid in your success. The role demands maintaining a deep understanding of consumer behaviors and the CrossFit brand, ensuring that the digital experience consistently meets customer needs.

Campaign Planning and Execution: You will plan and execute digital campaigns across various channels, which may include the website, email, SMS, SEO, social media, paid media, and the CrossFit app. Collaborating with cross-functional teams will be vital to assure seamless execution of these campaigns.

Content Strategy and Creation: As part of your responsibilities, you will develop and supervise the content strategy for digital channels (email & app), ensuring it aligns with brand messaging and campaign goals. You will work alongside content creators to produce high-quality and engaging digital content.

Website Operations & Conversion Rate Optimization (CRO): Working closely with the Director of Growth Marketing, you will optimize website content and structure for search engines (SEO). Utilizing a content management system (CMS) to execute regular content updates, including building new landing pages, will also be among your tasks. You should continuously search for ways to optimize both conversion rates and the overall customer experience on the website.

Paid Media Management: Collaborating with the Director of Growth Marketing to optimize paid media campaigns for maximum ROI will be essential in this role, ensuring that CrossFit’s marketing budget is utilized effectively.

Collaboration with Stakeholders: Building a cooperative working relationship with internal teams—including sales, product, social, and customer service—will be pivotal to align digital marketing efforts with overall business goals. Thus, fostering strong cross-functional collaboration will be critical for successful campaign execution.

Required Skills and Expertise

To be successful in this role, candidates will need the following skills:

• Proficiency in email marketing platforms (such as Braze, Klaviyo, Mailchimp, Constant Contact).
• Proven leadership skills along with effective communication abilities.
• A strong grasp of email marketing principles, including automation, segmentation, and testing methodologies.
• Excellent copywriting skills to craft compelling email content.
• An analytical mindset to interpret data and generate actionable insights effectively.
• Familiarity with regulations and best practices related to email marketing compliance.
• The discipline, flexibility, and self-starter mentality required to work effectively as part of a high-performing, distributed team.

Educational Qualifications

Candidates are expected to possess a Bachelor’s degree in Marketing, Communications, Business, or a related field. Additionally, previous experience of 3+ years in email marketing is preferred, particularly within the health and fitness industry.

What CrossFit Offers

CrossFit provides a robust compensation package that includes:

• Comprehensive Medical, Dental, and Vision plans.
• Unlimited Paid Time Off to empower you to take needed breaks.
• A flexible spending account and a 401(k) plan with employer matching at 5%.
• CrossFit Gym Membership Reimbursement.
• CrossFit Courses and partnerships that offer various benefits.

Conclusion

This Manager, Digital Marketing position at CrossFit offers a unique opportunity for candidates looking to make significant impacts within a dynamic and innovative company. Applicants who feel they can meet the company's expectations and possess the relevant experience should consider applying.

This job offer was originally published on jobicy.com