CrossFit is actively seeking a Manager, Digital Marketing to integrate into their marketing team. This pivotal role focuses on shaping, implementing, and executing digital initiatives that align with CrossFit's objectives. The chosen candidate will combine strategic thinking, technical skills, and hands-on execution to achieve significant outcomes.
Responsibilities
As a Manager of Digital Marketing, your responsibilities will include:
Email Marketing
Designing and executing email campaigns that nurture leads, engage customers, and drive conversions.
Managing setups, conducting QA, handling email list management, audience segmentation, A/B testing, and analyzing results for performance optimization.
Collaborating with cross-functional teams to continually enhance lifecycle marketing strategies and the overall customer journey.
Generating reports to track business KPIs and providing insights for strategic decision-making.
Digital Strategy Development
Developing and activating comprehensive digital marketing strategies aligned with CrossFit’s business objectives.
Staying updated with industry trends, emerging technologies, and best practices in digital marketing.
Understanding consumer behaviors and the CrossFit brand to ensure an optimal digital experience.
Campaign Planning and Execution
Planning and implementing digital campaigns across multiple channels: website, email, SMS, SEO, social media, paid media, and the CrossFit app.
Collaborating with internal teams to guarantee seamless campaign executions.
Content Strategy and Creation
Crafting and overseeing the content strategy for digital channels, ensuring consistency with brand messaging and campaign goals.
Partnering with content creators to produce engaging digital content that resonates with the audience.
Working hand-in-hand with the Director of Growth Marketing to enhance website content and structure for SEO.
Utilizing the content management system (CMS) for routine content updates and building new landing pages.
Employing data analytics to derive insights about the customer journey to inform site updates and optimizations.
Paid Media
Collaborating with the Director of Growth Marketing to maximize ROI on paid marketing campaigns.
Collaboration with Stakeholders
Working closely with various internal teams such as sales, product, social media, and customer service to coordinate digital marketing efforts in alignment with broader business goals.
Promoting strong cross-functional cooperation for effective campaign execution.
Required Skills
The ideal candidate should possess the following skills and qualifications:
Proficient in multiple email marketing platforms (e.g., Braze, Klaviyo, Mailchimp, Constant Contact) and marketing automation tools.
Strong leadership qualities with the ability to foster a positive work culture and effective communication within teams.
In-depth knowledge of email marketing principles, automation techniques, segmentation, and testing methodologies.
Excellent copywriting capabilities, capable of crafting persuasive email content.
Analytical mindset with a knack for interpreting data and generating actionable insights.
Awareness of compliance regulations and best practices regarding email marketing.
Flexibility and discipline suited for a high-performing distributed team.
Educational Background
A bachelor’s degree in Marketing, Communications, Business, or a related field is required.
Previous professional experience (3+ years) in email marketing, ideally within the health and fitness sector.
Benefits
CrossFit offers a competitive benefits package that includes:
Comprehensive Medical, Dental, and Vision plans.
Unlimited Paid Time Off, allowing flexibility for personal time.
Flexible spending accounts in addition to a 401(k) with employer matching at 5%.
CrossFit Gym Membership Reimbursement and access to CrossFit courses as part of their benefits partnership.
Summary
In this role at CrossFit, you will have a significant impact on the brand's digital presence. Ideal candidates are strategic thinkers who can also get hands-on to enact their plans. Emphasizing a mix of creativity, analytical skills, and team leadership, candidates should be able to thrive in a fast-paced digital marketing environment while contributing to the overarching goals of the organization. If you possess relevant experience and are motivated to enhance CrossFit's digital marketing strategies, this could be your opportunity to make a meaningful contribution.
This job offer was originally published on jobicy.com
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